When we reported that Andrej Pejic was in talks to star in a fragrance campaign, we had an inkling that the pouty-lipped wonder would be matched up with Jean Paul Gaultier. As it turns out, we were right on the money. WWD has confirmed that Pejic will be the face of Gaultier’s men’s fragrance Korkorico (that’s French for cock-a-doodle-doo, folks).
Originally launched in France last summer with model Jon Kortajarena as the face, the ultra-masculine fragrance will likely be rebranded to suit Pejic’s androgynous appeal. We can’t wait to see how the ads turn out—but male, female, or otherwise, they’ll certainly deserve a cock-a-doodle-doo of their own!