Blake Lively, who has been the face of Gucci‘s new fragrance, Gucci Première ($78, sephora.com), since its launch, recently spoke about her work with the brand and how her involvement is especially significant during the holiday season.
Some background: The inspiration for this new scent was taken from the brand’s Gucci Première couture collection that debuted at the 2010 Cannes Film Festival. The dresses were created for a who’s-who’s of Hollywood’s most glamorous actresses and the perfume aims to celebrate the star in every woman.
In this exclusive Q&A video, Blake Lively—who is no stranger to red carpet glamour and festivities—says that during the holiday season the gifts that last are the most powerful. And what could be more powerful than a new fragrance? Speaking about her own family’s holiday traditions, Lively says, “I love to give the gift they remember. My father always gives my mother fragrance.”
The actress also noted that, “Fragrance is a bit of a selfish gift because it’s comforting when you’re near someone and you recognize their smell.” And Gucci Première does just that with a recognizable mix that includes orange blossom, white flowers and leather.
Lively remarked that her family often exchanges fragrances with each other, in hopes that they could adopt the scent as their own. So who will be on the receiving end of a gifted bottle of Gucci Première this holiday season? And we have to admit, we’re also now very curious as to what scent Ryan Reynolds wears.