[Sponsored] The Secret to Straight Hair, Naturally

Date June 13, 2014

The quest for perfectly straight hair is seldom easy,

but we’ve finally found a wonder product for those who dream of managing their messy mane. Aveda™ has launched new Smooth Infusion™ Naturally Straight, a unique lightweight crème that progressively loosens curls every time you style, making hair easier to straighten morning after morning and helping keep it that way day after day.

“It really works and is so easy to use — with a weightless finish and a natural result. Your friends will think you just came from the salon — but you can do it yourself.” says Ricardo Dinis, Aveda Artistic Director for Hair Cutting.

The breakthrough formula uses natural plant-derived fibers help create a locking layer that holds your hair straight, while a humidity barrier of tapioca starch and maize block out frizz. The more you use this ingenious hair crème, the faster and easier it is to style it straight. Feel like wearing your hair curly again? No problem! After just a few washes, your curls will return to its natural state.