You’ll soon be able to buy skin care at Joe Fresh, because an affordable regimen is a beautiful thing

Date August 25, 2014

Check out the entire Joe Fresh skin care line »

We care a lot about skin care. A lot. From toners to masks to serums, nothing makes us foam at the mouth and rub our hands together eagerly like news of a new skin care product. So when we heard that our beloved Joe Fresh was releasing their first-ever skin care line, we…well, see above. It’s no secret that finding the right combination of products to suit your skin’s needs is not only a time-consuming task filled with lots of trial and (even more) error, but it can also be pretty costly. That’s why when a brand we know and love (and trust!) is set to debut a line of affordable cleansers, toners, creams and more, we can’t not get on board.

“Fresh, healthy-looking skin is the foundation of beauty. Our goal was to create a regimen of highly effective, and accessibly-priced, products that truly work to address the daily skincare needs of every woman,” said Joe Mimran, creative director of Joe Fresh. “These nine new products work in unison to help make skin appear fresher, more even-toned and younger looking.”

The naturally derived Joe Fresh skin care line is made up of ingredients like Cucumber Extract, Green Tea Extract and Chammomile. It’s also free of parabens, sulfates and synthetic fragrances, is formulated and manufactured right here in Canada, and is not tested on animals. Starting in September, you can find the line at Joe Fresh Beauty Bars in your local Loblaw Companies Ltd. stores, such as Real Canadian Superstore, Loblaws, Zehrs and Fortinos. Oh, and the products range from $12-19.

*drops mic*