Another day, another Beyoncé surprise: The singer just launched a collection of nail wraps with NCLA
You know when a toddler learns a new word, they use it incessantly to prove to everyone that they get it/everything? That may be what’s happening with Beyoncé and the concept of surprise. Since the totally unexpected release of her self-titled album last year (you may have heard about it), it seems like her approach to marketing and promo campaigns has become one big “Nah” after another. After blessing planet earth with two new singles last week, along with a new video, Queen Bey has just launched a collaboration with NCLA and her manicurist Lisa Logan that, of course, no one knew was happening.
The NCLA for Beyoncé collaboration includes four sets of nail wraps, all inspired by, duh, Beyoncé and named after her song lyrics. You can get “I Woke Up Like This,” “No Rest in the Kingdom,” “I Come With a Side of Trouble” and “Je Ne Sais Quoi” for $18 each on shop.beyonce.com. Surprise.
, it seems like her approach to marketing and promo campaigns has become one big "Nah" after another. After blessing planet earth with two new singles last week, along with a new video, Queen Bey has just launched a collaboration with NCLA and her manicurist Lisa Logan that, of course, no one knew was happening.
The NCLA for Beyoncé collaboration includes four sets of nail wraps, all inspired by, duh, Beyoncé and named after her song lyrics. You can get "I Woke Up Like This," "No Rest in the Kingdom," "I Come With a Side of Trouble" and "Je Ne Sais Quoi" for $18 each on shop.beyonce.com. Surprise.){kind=link}