Charlotte Tilbury on fame, foundation and the Kardashian effect

As far as makeup artists to the stars go, Charlotte Tilbury is, well, a star. In case you haven’t noticed, there are a handful of them—Mario Dedivanovic, Pat McGrath, Gucci Westman—whose notoriety (and Instagram following) rivals that of the celebs they work with. Tilbury knows that and has built an entire brand based on the idea. She has 10 looks in her makeup line and each is based on a different A-list client that embodies the persona. The Rock Chick is inspired by Kate Moss. Golden Goddess? Gisele. Same goes for several individual products. Penelope Pink lipstick was made for (and inspired by) Penelope Cruz, while Filmstar Bronze and Glow has Jennifer Lopez to thank for its conception.

Last year, Kim Kardashian presented Tilbury with the Makeup Artist of the Year award at the InStyle Awards. “[Kim] understands the power of makeup,” said Tilbury. “When she gave me my award, she said, ‘if I wasn’t doing what I do now, I’d be a makeup artist.’ She’s the woman who made contouring famous. She creates the most beautiful version of herself every day through makeup.” Now, Charlotte has returned the favour and created a lipstick named after Kim K (a perfect nude, of course).

So it should come as no surprise that Charlotte Tilbury says her new Magic Foundation (available at Holt Renfrew) is for “the filter generation. It’s airbrushing in a bottle.” Well, we can’t argue with that. Who uses #nofilter anymore, after all? So when Team Tilbury took over our offices to colour match every editor on our team using the ultra-matte, non-drying foundation, we were totally down.

“I want to make every woman the most beautiful version of themselves; that’s the power of a Tilbury Transformation,” explained Charlotte. “Using my products you can get a red carpet finish at your vanity table or on-the-go, because the formulas are so forgiving and the colours are so harmonious that you really cannot go wrong.”

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