“We have the capability to detect up to 1000 different scents, however we only use a third of our olfactory capabilities. The more scents you smell and commit to memory, the more you will be able to identify them in the future. You need to give yourself a nose work-out every day to see your sense of smell improving,” says Debbie Wild, fragrance and lifestyle director for Jo Malone, London. Read about Jo Malone’s The Kohdo Wood Collection here. See below for the best scents of the season, plus our favourite scents by decade and some award-winning perfumes. |
|
 |
Hot hot HeatBeyoncé launches her first fragrance with a blowout bash in New York. |
 |
The florals |
 |
The greens & the chypres |
 |
The gourmands |
 |
The citrus & fruity scents |
 |
The orientals |
 |
Hall of fameAward-winning fragrances. |
 |
Fragrance historyOur favourite scents by the decade. |
 |
My life in scentOne editor’s most enduring relationship—with fragrance. |
First published in FASHION Magazine April 2010
related features
Comment on this article
Editor's note: This is a moderated forum, so your comments won't appear until approved by the moderator. Please help us foster a friendly environment by keeping your posts civil and on-point. We reserve the right to delete comments that include foul language, personal attacks on others, sales solicitations or any other inappropriate content. Posted comments reflect the opinions of the poster, not of Fashionmagazine.com. Read our privacy policy for more information.
Jasmine writes:
I think fragrance is a strong individual statement. I am delighted that the beauty focus has shifted to scent for spring. What is more fitting after a grey, cold winter than the fresh smell of a new spring personality. I applaude FASHION for always staying abreast of trend but never forgetting about the history of beauty - Congratulations!
—posted March 13, 2010 at 7:52 p.m.
Your comment