There was some head-scratching going on when General 54 (54 St-Viateur St. W., 514-271-2129) opened its doors just a few blocks south of its sister store, Local 23. Why so close? Maybe it was the rock-bottom rent or the delectable coffee up the street. Turns out it was the talent. “We created our first store to support neighbourhood designers,” explains co-owner and designer Jennifer Glasgow. “When the first store became too small, we just had to open a second.” With over 45 local designers to choose from, students and young professionals alike are going gaga for Soi Disant’s Palestinian embroidered designs, Fauna’s time-travelling shapes, which mix the modern with a little bit of 1940s flair, and Glasgow’s own in-store line (tunic shown, $200).
First published in FASHION Magazine September 2006
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Samir Carmi writes:
Beautiful Palestinian embroidery and a novelty in the world of internatinal fashion. A prosperous future is expected.
Congratulations for the initiator of the idea, he has great and promising talent.
All the best.
—posted February 20, 2007 at 10:22 a.m.
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