beauty
In the fields of Chanel No. 5
Bernadette Morra travels to Grasse, France to see the rose-scented beginnings of a legendary fragrance.
This past May, FASHION editor-in-chief Bernadette Morra travelled to Grasse, a town outside of Nice in the south of France, to attend the rose harvest for Chanel No. 5. Cultivating flowers in this region for industrial use dates back to the French royal court, when fragrant blooms were relied upon to make the tanning of leather less odious. Perfume-making took over in the 20th century. Today, land in the area is so expensive, it is more profitable to sell it than farm it. Much of the flower-growing industry has moved abroad to places such as India and North Africa.
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