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Salon watch: Strictly Roots
Posted on August 12, 2008
By Amanda Dipasquale
Ruth Smith’s philosophy is simple: “Love yourself as you are.” Smith is the president and CEO of Strictly Roots Hair Salon (154 Bathurst Street, Toronto, 416-757-1024, strictlyroots.ca). The reasoning behind opening up her own salon stemmed from personal struggles with straightening her naturally kinky hair. Beyond the damage she was causing to her locks, a deeper reflection caused Smith to realize she was trying to live up to a specific standard of beauty.
Strictly Roots takes care of their clients’ hair in its natural state, without the use of chemicals or straightening. Smith has also created her own product line, which includes environmentally friendly shampoos, conditioners and a leave-in moisturizer. The line works on all hair types, includes natural ingredients such as shea butter and is devoid of any harsh chemicals. A portion of all product sales is donated to NOAH (Nurturing Orphans of AIDS for Humanity) an organization based in South Africa that Smith is very passionate about. After my visit, I was inspired to release my own naturally curly hair from the constraints of my hair elastic and bobby pins, and embrace what the hair gods gave me.
Categories: Girl About Town
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Jesse writes:
Strictly Roots is definitely on the right track where beauty is concerned. If it's not real, it's not natural and vice versa. Take that any way you want but Strictly roots is providing a much needed service and Ruth's heart is in the right place. I wish you all the success with your business and NOAH.
—posted August 14, 2008 at 5:12 p.m.
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