To say that Sandra Sing Fernandes is passionate about fashion, art and design is an understatement. The founder and director of Edmonton Fashion Week has been involved in nearly every facet of the art and fashion worlds—she’s worked as a model, dancer, milliner, jewellery and clothing designer and fashion show producer. I caught up with Fernandes to talk about her hopes for Edmonton’s growing fashion scene. Read more »
Archive for Dolly Magee
Edmonton: A stop for teeny-tiny label hounds

7 For All Mankind kids denim is available at Amylou Boutique, Edmonton.
What is the one thing that comes close to giving you the same high you experience after purchasing fab designer clothing for yourself? Purchasing fab designer clothing for your little ones of course! If you’ve seen Suri, Kingston, Apple or Maddox wearing something ultra-cool, chances are you’ll find it at Amylou Boutique (2325 Rabbit Hill Rd., 780-432-3534, amylouboutique.com). Read more »
Edmonton: Zeroing in on your fashion identity
Although Identity Clothing (14263-23 Ave., 780-439-9043, identity-clothing.com) first opened its doors six years ago, I only stumbled on it after a recent trip to a nearby salon. I thought my newly shorn locks deserved a little something and the shop did not disappoint. Owner Kelly Noland has stocked his boutique with Hugo Boss, cooler-than-thou denim from William Rast and Joe’s Jeans, contemporary lines like Sand and Pringle of Scotland, as well as formal eveningwear. Read more »
Edmonton: Southgate Centre ups their fashion ante
I am feeling a little faint, my heart is pounding inside my chest, my hands have started to tremble and I am using every ounce of will power I have to prevent myself from jumping up and down and screaming. No, I have not just won the lottery, it’s something even better: I just finished a phone call with Claire Salaysay, Southgate Centre’s (780-435-3721, southgate.shopping.ca) marketing director, where she rhymed off the shops that will be part of Southgate’s 155,000-square foot expansion. Read more »
Edmonton: Q&A with Jordan Singer
Jordan Singer, 32, is the president of menswear mini empire Henry Singer Fashion Group [read our profile] and Alberta’s very own man of style. He chats to Dolly Magee about hockey, gelato and his own fashion crimes.
The burning question on everyone’s mind…Edmonton Oilers or Calgary Flames?
“Oilers all the way! I grew up in Edmonton in the ’80s–need I say more?”
Describe your personal style.
“My personal style is always evolving, but one thing that never seems to change is my love for understated modern essentials.”
If you weren’t involved with fashion what would you be doing?
“I fell in love with the industry at such a young age. I can’t see myself doing anything else.” Read more »
Edmonton: A fashion empire in three parts

The Henry store in Edmonton
When it comes to fashion in the prairies, Henry Singer is king. So, it should come as no surprise that Jordan Singer (president of the Henry Singer Fashion Group and the late Mr Singer’s grandson) is the indisputable crown prince of suits, denim and all things menswear. As the legend goes, Henry Singer launched an eponymous clothing shop, specializing in contemporary men’s apparel, in 1938 with only $300 in his pocket. Since then the Henry Singer retail empire has continued to flourish and now encompasses three distinct clothing stores. Read more »
Edmonton: Bag lady style

Like most fashion-obsessed women, I love mixing high and low fashion to create edgy and unique looks: A Preen dress with a Gap anorak; a Joe Fresh Style shirt with a Diane von Furstenberg skirt. And if the look is willing, there is nothing I love more than adding accessories. From vintage jewellery to designer shoes and locally handcrafted bags, I love them all. A few weeks ago, I accompanied my husband and three young sons to the Old Strathcona Farmers’ Market (10310-83 Ave., 780-439-1844, Saturdays) in search of homemade jam and baby red potatoes, but instead discovered The Bag & Bath Ladies a.k.a. Diane Murphy and Helen Brassington and their gorgeous one-of-a-kind bags ($12 to $75).
Edmonton: A soignée stop for moms-to-be

An expanding waistline is never a good thing unless, of course, you are pregnant. Yo Mama Maternity Boutique (10122-124 St, 780-488-0040, yomamamaternity.com) is where you’ll find Edmonton’s soignée moms-to-be (the ones who wouldn’t dare think of covering up their yoga-toned prenatal bodies with shapeless frocks or oversized T-shirts) skillfully navigating the racks of fashion savvy maternity clothes from much sought-after brands including Ripe, Olian, Love My Belly, Inca Mama and Jules et Jim.
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