Fashion

Here’s some morning news to get the blood flowing. Target has announced its latest designer collaboration and it’s a biggie: 3.1 Phillip Lim! Excitement. Lim’s wears have been high on the covet list since launching his line in 2005, but lately, his It factor seems to be soaring—his bags reached icon status last year (a good indicator that you’ve made it, in label speak) and his Spring 2013 collection virtually defined the season’s grunge trend alongside seasoned mastermind, Dries Van Noten.

The 3.1 Phillip Lim for Target collection will launch in Canada on September 15 (our first full fledged Target designer collab!) and will feature a sure-to-be-amazing range of clothing, accessories, handbags and travel pieces for women and men “on the go.” It’s a pretty vague description at this point, but anyone who lusted after Lim’s “I Heart Nueva York” printed T-shirts this season would know that we’re safe to expect great things.

“Since an early age, I’ve been intrigued by the idea of design evolution,” said Lim via Target press release. “One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire – one that is modern and chic, but still very accessible.”

Accessible for the fashion crowd, yes, but prices reportedly top Target’s typical price points. According to the Huffington Post, the 100+ piece collection will range as high as $250-$300 for leather jackets, but hey, they also start at $20. Seems A-ok to us.

Will you be lining up for this collection? Comment below and tell us!