Rooney Mara is the face of Calvin Klein’s newest fragrance, Downtown Calvin Klein

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Rooney Mara Downtown Calvin Klein

Image courtesy Calvin Klein

Rooney Mara has once again teamed up with David Fincher, but this time it’s for a campaign for Calvin Klein’s newest women’s fragrance, Downtown Calvin Klein. Described as a perfume for “women that live by their own rules,” Mara’s no-nonsense persona and demure, moody looks make her a natural choice for the face of the brand.

The perfume—which is described as a balance of feminine woodsy scents with soft floral notes—hits counters in July, just as the Fincher-directed campaign will debut on television screens across the country. Mara and Fincher have worked together on both The Girl With The Dragon Tattoo and The Social Network and the short film for Downtown Calvin Klein will have a similar cinematic appeal. The black and white campaign (which is set to Yeah Yeah Yeahs song “Runaway”) shows Mara traversing through New York City and “living in her own world, breaking away from the ‘expected.’” Read more »


Best lipstick looks for summer: 16 Beauty Panel tips for making bright lipstick colours last

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Best lipstick statement lip

This season it’s all about the statement lip. Moving away from the darker hues of fall, designer after designer sent models down the spring runways wearing vibrant shades of lip colour. From Prada to Rochas to Dries Van Noten, the statement lip was certainly the beauty statement of the season.

When done right, the statement lip can look stunning, but it can be tricky to find the right colour for your skin tone. And when you’ve found that perfect colour, how do you make sure it stays on all day (or night) long? Luckily, with a little help from the Beauty Panel, we have all the tips and tricks you’ll need to find the best lipstick out there—and to keep it on your lips.

Challenge 11: The statement lip is a big trend this season. How do you make your lipstick colour stand out and last? See the answers now! »

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Make Up For Ever is expanding the Aqua collection for summer: See all 12 new waterproof makeup shades

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Make Up For Ever Aqua Summer collection 2013

See the Make Up For Ever Aqua Summer 2013 collection »

The weather may be one way to tell that it’s finally summer, but the debut of bright new makeup colours is certainly our favourite sign! Make Up For Ever has announced a new range of summer colours for their popular waterproof Aqua line—just in time for sweaty temperatures or days spent by the pool. The new colours include five Aqua Rouge lip shades, two Aqua Lip pencils, three pastel Aqua Cream pigments and two new Aqua Eyes pencils. And because the season is all about bright, sunny shades, the Make Up For Ever Aqua summer collection is full of vibrant colours. (If you’re ready to bring out your inner seapunk, this collection is for you!) Read more »


How Angelina Jolie’s preventive double mastectomy has changed the conversation about breast cancer

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angelina jolie double mastectomy

Photography by Eric Charbonneau/Getty Images

When Angelina Jolie announced her preventive double mastectomy in yesterday’s New York Times, the almost-instant reactions were unanimous: Jolie was praised for her courage in both having the surgery and opening up to the public about it. Today that openness has continued, with Jolie’s doctor at the Pink Lotus Breast Center posting further details about the decision making process and medical procedures the actress undertook. It is by far the most detailed account we’ve ever read of any celebrity’s private medical information—to the point that you actually have to remind yourself while reading that it’s specifically about Angelina Jolie.

While Jolie’s double mastectomy makes headlines all over the world, other women with “the breast cancer gene” are now coming forward to talk about their own experiences. Read more »


Considering the switch to eco-friendly makeup and skincare? Introducing luxury beauty e-boutique Clementine Fields

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Clementine Fields organic beauty online store

With recent reports of favourite lipstick brands containing worrying amounts of lead, there’s no better a time to consider the switch to eco-friendly beauty products. And for those obsessed with online shopping, buying all-natural and organic beauty products just got a whole lot easier: a new online beauty boutique, Clementine Fields, opened to the public last week.

The Toronto-based site offers a range of all-natural and organic beauty products for skin, hair, face and body—and ships directly to doorsteps across North America. (Plus, free shipping for Canadian customers making orders over $50!) What makes Clementine Fields stand out from other online beauty shops is its selection: the well-curated list of luxury brands all meet the standards of the Enviornmental Working Group, an American watchdog group that monitors toxic ingredients in products, among other eco concerns.

In terms of available brands, Clementine Fields include fan favourites like Tata Harper and One Love Organics but we’re most excited about their exclusive-to-Canada offerings. Read more »


Beauty Fix: How to do a frizz-free blowout on the most humid of days and more answers to your beauty questions

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Beauty Fix

Every week our Beauty Fix columnist takes on your questions about makeup, skincare, hair and more. Have a beauty question we haven’t answered? Email us at beautyfix@fashionmagazine.com.

How do I make my at-home blowout frizz-free in the summer?
Something key to remember is that the environment in which you blowdry your hair has a large impact on how your hair will react to heat styling. It’s advisable to blowdry your hair in a dry environment, i.e. not the bathroom you just steamed up with your shower! Next, make sure your hair is actually completely dry when you have completed the blowout. Any damp areas are likely to react to the air temperatures around you, which seldom results in smooth strands. Always finish hair with an anti-humidity spray, such as Oribe Imperméable Anti-humidity Spray ($44, at Donato Salon & Spa), which utilizes copolymer technology to shield hair from the impact of humidity, and also contains a UV filter to protect hair. Read more »


Best skincare products: New night creams, rosacea cures, serums and CC creams to try this season

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best skincare products

Photography by Carlo Mendoza

CC creams, redness fighters and complexion nightcaps—Sarah Daniel reports on what’s new in skincare for spring.


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Goldie Hawn and Kate Hudson: The talented mother-daughter duo share tips on growing up, wearing makeup and more

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Kate Hudson Goldie Hawn

Photography courtesy Almay

Go behind the scenes with Goldie Hawn and Kate Hudson and Almay »

In terms of famous mother-daughter duos, is there a pair more precious than Goldie Hawn and Kate Hudson? They both have sparkling smiles, contagious laughs and a knack for starring in films that become instant classics. (We’re not the only ones who could watch Death Becomes Her and How to Lose a Guy in 10 Days on repeat, right?) As for their relationship, red carpet snaps and paparazzi shots alike would lead you to believe that they’re an IRL Lorelai and Rory Gilmore. Well, after speaking to the pair on the phone earlier this month, I can indeed confirm: Goldie Hawn and Kate Hudson finish each other’s sentences, make each other laugh and have a genuine mother-daughter rapport that makes you wish they’d adopt you. All of this is to say, it’s no wonder that Almay selected them as brand ambassadors for Mother’s Day. (Psst, it’s Sunday, May 12!) Kate’s been working with Almay since 2010, but this is Goldie’s first involvement with the brand, so I asked the duo about their thoughts on makeup, growing up and more. Read more »


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