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Salon watch: Strictly Roots

By FASHION Staff | August 12th, 2008 | 11:30 am

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By Amanda Dipasquale

Ruth Smith’s philosophy is simple: “Love yourself as you are.” Smith is the president and CEO of Strictly Roots Hair Salon (154 Bathurst Street, Toronto, 416-757-1024, strictlyroots.ca). The reasoning behind opening up her own salon stemmed from personal struggles with straightening her naturally kinky hair. Beyond the damage she was causing to her locks, a deeper reflection caused Smith to realize she was trying to live up to a specific standard of beauty.

Strictly Roots takes care of their clients’ hair in its natural state, without the use of chemicals or straightening. Smith has also created her own product line, which includes environmentally friendly shampoos, conditioners and a leave-in moisturizer. The line works on all hair types, includes natural ingredients such as shea butter and is devoid of any harsh chemicals. A portion of all product sales is donated to NOAH (Nurturing Orphans of AIDS for Humanity) an organization based in South Africa that Smith is very passionate about. After my visit, I was inspired to release my own naturally curly hair from the constraints of my hair elastic and bobby pins, and embrace what the hair gods gave me.

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