As seen at: Dolce & Gabbana, Elie Saab, L’Wren Scott, Alexander McQueen and J. Mendel.
Wear it: Perfectly applied, like the “ultimate classic looks worn by screen sirens, from Marilyn to Madonna,” says Wencel. “Pair with liquid black eyeliner and fresh, glossy skin to keep this look from being too retro.”
Try: Lancôme Color Fever Matte ($32, at department stores) in “Red Avant-Garde,” Cover Girl Continuous Color Lipstick ($7, at drugstores) in “Classic Red,” and Dior Sérum de Rouge ($40, at department stores) in “Crimson Serum.”