L’Oréal expanded into skin care in 1954 when they signed an agreement with Vichy. (They fully acquired Vichy in 1980.) Founded in 1931, the brand opened a pharmacy in the French town of Vichy to sell their skin treatments made from the mineral-rich local thermal spa waters. The current line-up has a full complement of skin care, toning and anti-cellulite products.
A 1961 advertisement for Vichy’s slimming body cream.
