Afternoon beauty fix: A revitalizing treatment for hair? I dye!

By Rebecca Perrin | October 14th, 2011 | 2:00 pm

Should I use semi-permanent or permanent box dye to colour my hair at home? I want to avoid damage.
The colour you’re dying your hair is a major factor in the damage department. If you’re going lighter than your natural shade you’ll need either a semi-permanent or permanent dye, though both employ hydrogen peroxide to remove the natural pigments in your hair. If you’re going darker, try choosing a demi-permanent dye instead—it doesn’t need to “lift” your hair before colouring and won’t deteriorate your hair’s strength nearly as much. Whichever way you’re going, you’ll likely benefit from using a treatment afterwards. We like Joico K-PAK Revitaluxe ($25, joico.com) because it holds old damage together with peptides that bind, and prevents future damage by pumping your hair full of amino acids with strength.

In need of an afternoon beauty pick-me-up? Email us at beautyfix@fashionmagazine.com.

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