Exclusive: We talk with Lady Gaga about Fame, fragrance and why being from New York makes her scent the best (Plus: 16 photos of celebs at the Fame launch party!)
Masks, tattoos and Mother Monster asleep on a couch. The party for Lady Gaga’s new fragrance, Fame ($59, thebay.com), was indeed unlike any other perfume launch. But hours before she hosted a masquerade ball at New York’s Guggenheim that brought out the A-list (Marc Jacobs, Alexander Wang) and the WTF List (Lindsay Lohan, Paris Hilton), Lady Gaga was wide awake to talk to FASHION about her post-sex rituals (pizza and a movie!), what the colour black means to her and why being a New Yorker makes her pop star perfume better than other celeb scents.
For someone who hasn’t yet smelled Fame, can you describe your fragrance?
“It’s very sexual, it’s very addictive, but it is very chic. The metaphor of the bottle is that when you spray this product, all the good things about fame come out, and all the bad things stay inside. So when you buy this perfume, you can have the lovely smell of it, [while] I’ll be dealing with all the bullshit inside.”
Why did you decide to create your own fragrance?
“I did it because I got to work with really amazing people that I have admired my whole life, like Nick Knight and Steven Klein—they are photographic heroes in my eyes. I had this idea for the first ever black eau de parfum, and when I spoke to them about it, they both thought it was a great idea.”
What’s your earliest fragrance memory?
“My mother. She had a mirror that would sit [near the bathroom] sink, and she had all of her fragrances up on that mirror and when we were designing the bottle I told Nick [Knight] and Coty that I wanted it to stand out on my mother’s mirror.”
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