Beauty
Gisele Bündchen is the new face of the Chanel Les Beiges makeup line
Photography courtesy Chanel
First they hired Brad Pitt, now Chanel has snagged Gisele Bündchen. (Of course, we wouldn’t expect anything less!) Today it was announced that Gisele is the new face of Chanel’s forthcoming Les Beiges makeup line, a collection that represents “natural beauty, simplicity, freedom and a healthy glow.” Les Beiges is not a colour cosmetics collection—it’s simply a new sheer powder product. But this back-to-the-basics approach is why Gisele was chosen to represent Les Beiges: “Modern, independent and positive, [Gisele] is also a nature lover who has a healthy lifestyle and enjoys the great outdoors,” said the brand via press release.
This focus on skincare is also right on trend. While we always love a new makeup colour, the beauty at many of the Spring 2013 shows was all about making a skincare statement. The minimalist looks at Alexander Wang, Calvin Klein and Balmain—to name just a few—focused on luminous complexions. Serums, primers, moisturizers and foundations all had more face time (literally) on models than colour cosmetics, meaning Chanel’s new collection is sure to be a hit. And it doesn’t hurt that Gisele Bündchen totally sells it in the Les Beiges ad campaign.
Ready to get your hands on this sheer powder? The Les Beiges line will be available in five shades and on Chanel counters everywhere as of March 18.
Join the discussion
Neither the author nor FASHION Magazine necessarily agrees with the comments posted here. Editors will not correct spelling or grammar. FASHION Magazine reserves the right to edit or delete comments entirely.
Brand New on Fashion
Dominico Dolce and Stefano Gabbana found guilty of tax evasion
Braided updo: How to do a sweet summer style in just 5 easy steps
Bonnaroo 2013: 28 photos of hippie fashion at its best
Dannijo launches a stunning six-piece collection to celebrate its 5th anniversary
Best beauty apps: From cataloguing your nail polish to keeping you safe in the sun, 5 to download now
Please help us foster a friendly environment by keeping your posts civil and on-point. We reserve the right to delete comments as we see fit. Posted comments do not reflect the opinions of Fashionmagazine.com. Read our privacy policy for more information. We may contact you.