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Backstage beauty: Attitude at Sears

By Lesa Hannah | October 22nd, 2009 | 4:54 pm

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Sears wanted the hair at their Attitude show to make a big statement. Extra preparation was required to create the frizzy poofy ponys: All the hairstylists took some of the hair extensions home the night before the show and twisted strands around hairpins in a figure-eight shape. Heat was applied with a flat iron to leave the imprint of the pins, says LG Fashion Week lead hair artist Eric Del Monaco. On the day of the show, the crew brushed out the extensions to the create the full effect.

See all of FASHION‘s coverage of LG Fashion Week.

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