Eddie Maleterre, lead makeup artist for LG Fashion Week, applies makeup to Theodora Richards. The look was a blend of nude tones. Brows were toned down with concealer applied with a mascara wand. Maleterre says that this look is a departure for Joe, a show who’s models usually sport dark, defined brows. Mouths were done up with Colour Riche Lipstick in “Cashmere,” which brought out the natural pink in the lips. To erase the effect of lipstick, the mouth was topped with loose powder.