When the first outfit of Louanna Murphy’s four-look collection—a pair of high-waisted drainpipe trousers in a warm, leafy print paired with a dusty blue cami and a camel vest with a flawless circle hem and prim epaulettes—appeared on the runway at the Off the Cuff finale on September 13, the design competition was practically already won. Though her two opponents stepped up as her creative and conceptual competition, her technical talent and flawless execution remained unmatched. After the three presented their eight looks (including looks from previous rounds) Murphy took home the winning title, a prize that comes with such benefits as mentoring and instruction sessions, studio and runway time, and gift certificates and fabric. Read more »
Guelph: London calling

Photograph by Heather Loney
Packing for a trip to London, England can be challenging. Correction: Packing for a trip to London with a baggage limit of 20 kilos is certainly challenging.
Scanning my closet, the question that bounced around in my head was of course “W.W.K.M.D?” (What would Kate Moss do?) Well, first off, Kate would probably just pay the surcharge for the excess baggage…but that’s beside the point.
After packing the required Soho garments–Gladiator sandals? Check. Skinny jeans? Check. Black riding boots? Check. Tailored vest, or rather waistcoat? Check–I still couldn’t help but think that there was something missing. Read more »
Edmonton: At the helm of Edmonton Fashion Week
To say that Sandra Sing Fernandes is passionate about fashion, art and design is an understatement. The founder and director of Edmonton Fashion Week has been involved in nearly every facet of the art and fashion worlds—she’s worked as a model, dancer, milliner, jewellery and clothing designer and fashion show producer. I caught up with Fernandes to talk about her hopes for Edmonton’s growing fashion scene. Read more »
Montreal: A travel tip sheet

Clockwise from left: Handsome Furs, La Croissanterie Figaro and Parc La Fontaine
All good things must come to an end, and sadly, this is my last entry on the fashion magazine website. To finish up in beauty, I’ve decided to write this one with a personal note. Here’s my top three reasons why you should all come and visit Montreal! And since fashion is a bit everywhere and anywhere, my humble suggestions of the perfect outfit for each occasion.
Music! Have you heard all the great bands that are coming out of here? I mean, did you even lend an ear to Think About Life, Parlovr or Handsome Furs? Not only the music is awesome, but they all look so good doing it!
The rock show outfit = Cheap Monday skinny black jeans + old black Converse + white men’s tank top
Charlottetown: A model of local style

Photography by Patrick Callbeck
I’ve been writing FASHION’s Charlottetown blog for one year, and this is (sadly) my final post. When I began this bi-weekly blog, I did so with the intention of showcasing the talented and independent designers, musicians, and models who reside in my favourite part of the great white north. While perusing my clippings I realized that I had yet to interview any hometown models. My last blog is dedicated to Ellen Connaughton, a nineteen-year-old who’s modeled for nearly all of the independent artists that I have written about and who defines and understands what it means to work in fashion on the East Coast. Read more »
H&M hits Halifax on August 13

On Thursday, August 13 at noon, the doors of Nova Scotia’s first H&M will open in Dartmouth’s Mic Mac Mall (21 Micmac Blvd., 902-466-2535) and, you know what? I’ve got mixed feelings.
It’s blasphemy, I know—we’re too often ignored over here on the East Coast and I should be celebrating with the giant “Thank you!” H&M billboard I spied earlier this week. But I just can’t. That same jealous twang that popped into my childhood heart when I realized my BFF had other friends and, gasp, they had matching friendship bracelets, too (!) is holding me back. You see, I’m admittedly selfish about my relationship with H&M. Read more »
Saskatoon: Bright accents from Designs by Quinn

Saskatoon is filled with so many creative individuals who are seizing the opportunity to showcase their talents in our growing, entrepreneurial city. Quinn Trenouth, a newcomer to the local fashion scene, is breaking in with her line of costume jewellery. Read more »
Winnipeg: Sarah’s top 5 shopping spots

One year has passed since I wrote my first blog post for fashionmagazine.com, sadly, that means my time is up. I decided to leave you all with my top five places to shop in the wonderful city of Winnipeg.
Cha Cha Palace (shown, 173 Lilac St., 204-284-4128) for unique shoes, amazing bags, sexy lingerie and dresses, both expensive and affordable. A wonderful hidden gem with quality pieces. A recently opened second location (468 Main St., 204-943-8440) deals solely in shoes, bags and accessories (for men too!). Read more »

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