FASHION Reporters
Calgary: A hot spot for global style
Dress $68. Photography by Riley Stewart
A modern twist on global style has taken the fashion world by storm, making strong statements on the fall runways of big players like John Galliano and Diane von Furstenberg. And, thanks to local designer Jessica Redditt, Calgarians can also dabble in some exotic looks this summer.
Eleven: Eleven (233 10th St. N.W., 403-452-5285), has found a comfortable home in the buzzing Kensington community, introducing Redditt’s line, Middle of Nowhere, to welcoming Calgarians. The collection is made from recycled or surplus materials, like exquisite saris and assorted silks, purchased at fair trade prices from India, where the garments are also manufactured.
Just a handful of months after opening their shop, Redditt and partner Sal Awad couldn’t ignore the desire to continue on their designing journey. They sold the boutique to Lana Selbee and Andrea Walker, two young, eco-minded entrepreneurs, and the couple set off to India once again, leaving their store in trusted hands.
“We are very lucky in the sense that we are a part of a bigger picture with helping to promote fair trade and eco-friendly clothing,” says Walker. Prices range from $20 to $125–a small price to pay for a taste of exotic luxury. Redditt’s fresh take on romanticism has an ethnic twist, giving both the label and Calgarians a splash of colorful culture.
N.B.: Our globe trotters have since returned and are in the midst of launching a new boutique called Mermaid’s Moon in Victoria, B.C.
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