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H&M hits Halifax on August 13

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On Thursday, August 13 at noon, the doors of Nova Scotia’s first H&M will open in Dartmouth’s Mic Mac Mall (21 Micmac Blvd., 902-466-2535) and, you know what? I’ve got mixed feelings.

It’s blasphemy, I know—we’re too often ignored over here on the East Coast and I should be celebrating with the giant “Thank you!” H&M billboard I spied earlier this week. But I just can’t. That same jealous twang that popped into my childhood heart when I realized my BFF had other friends and, gasp, they had matching friendship bracelets, too (!) is holding me back. You see, I’m admittedly selfish about my relationship with H&M.

Every month or so, we see each other, spend a few beautifully chaotic hours together, and, after a too-long exhausting affair in the dressing room, I leave with a shopping bag of anonymous finds: adorable dresses, perfect hats, unexpected bowties and big-buttoned coats, all of which are simply from “Toronto” or “Montreal” when asked from where I scooped them up. But now, with H&M a mere 15-minute drive from downtown, the jig is up.

And so, with the towel officially thrown in, I must leave behind the schoolyard sentiments, buck up and get excited with the rest of you lot. I mean, really, it’s H&M. Here. Finally. I’ll just have to adjust my shopping MO: instead of stocking up purely on the kelly green raincoats or neon sweater dresses of my H&M past, I’ll opt for blendable basics—items I won’t see en masse on the Hali streets—and toss in a few of those on-trend pieces that H&M’s low prices make entirely alright.

In the spirit of my new outlook, rather than keeping my finds (and their whereabouts) to myself, I’m sharing a few of my favorite pieces that will be lining our H&M racks. Feeding my long-standing love for vests, my first pick is a black sequin vest ($50) that slinks and glints and already has my black brogues pining. Second up is a frothy blouse in a smoky warm grey ($40) that, with its classy lines and long bow-tie collar, will slide elegantly into my at-work attire. Here on the East Coast, we’re mindful consumers and so my final find is cut from organic cotton: a lovely loose tee ($20) with a faded black print of a bizarre contraption that spews out flower pots and tugs at my nerd strings.

I may not bang down the doors on Thursday, but H&M, this little thing we’ve got between us is still going strong.

Join the discussion

  • Kathryn

    I know what you mean about having mixed feelings. I visit Montreal and Toronto pretty regularly myself and it’s always fun to come home with items few people will have.

    That being said, mixed feelings won’t stop me from checking out Halifax’s newest shopping mecca….I just might wait until the crowd dies down.

  • Veronica

    I felt exactly the same way….but like Kathryn said, it won’t stop me from going! At the end of the day, it’s still way more convenient to have it here…..

  • Latoya

    You echoed my sentiments perfectly (and so eloquently) Nadine! It will definitely be a challenge to find pieces that you won’t see on every other passerby on the streets of Hali (remember American Eagle and the many, many clones walking the streets after it’s opening back in 2000?). It’s going to be impossible to avoid seeing ‘unique’ items turn commonplace once we join the rest of the cheap and chic fashion world. However, I too will give in and join the masses…it would be a (fashion) crime not to!

  • Ivy

    It’s like you’ve read my mind! I’ve always been one to save up my money for trips away to stalk up on my wardrobe. Now those trips and those clothes are starting to seem less… special. It’s true, you are so right about trying to find pieces that don’t scream H&M at first glance. But I admit I will gladly be heading over when it clams down!

  • kaitlin

    I do the same thing Ivy….it will be weird going into and H&M and not going overboard like I do on my vacations.

    It sounds like you have tapped into a wide spread sentiment there Nadine.

  • Lesa

    I NEED that grey blouse!

  • http://fashionroadkill-halifax.blogspot.com ashley

    I know exactly what you mean..I loved shopping at H&M in say, Toronto or New York and knowing that the chances were pretty good that no one would have those items in Halifax. Now that fun’s kind of out the window. Nonetheless I’m still very VERY excited!

  • Elizabeth

    I had no idea that H&M was opening in Halifax, and I’m very sad to hear that it is, especially after already being opened in Moncton this year.

    Nadine, I am guilty of your same “from away” pleasures, but I think the point really comes back to the Maritimes and fashion. My boyfriend and I were recently returning from Montreal, and while in the airport, he commented that the teen in front of us in line must also be returning to PEI. When I asked why, he pointed to her Bench sweater.

    I feel as though in the Maritimes, and especially here on PEI, there is a mass binge by the population on anything that could be considered remotely “popular” or “trendy.” Teens and twenty-somethings flock to stores carrying these items (may I remind you: Roots boots, American Eagle tees, GAP hoodies, Crocks, and Lululemon attire.) These items have (or had) become the uniform of a trendy teen in the Maritimes. Is it our own maritime “style” or an indication of the value of “social norms” in our small area? I would be interested to know if other smaller centres experience the same phenomenon. I have a hard time adapting to these, perhaps, norms and find it devastating to see a clone of myself in the streets.

    After all, once a “flood” of these pieces occurs, it’s also hard to get inspired to wear anything else, necessitating, or rewarding, my trips abroad. This year I had the opportunity to live in Montreal, and upon my return to PEI, I was able to boast my new-and-improved wardrobe. However, after visiting Montreal last week after a four month hiatus, I unfortunately noticed myself falling into the “Maritime trap” once again.

    My questions are:
    1)Why do you think this is?
    2)What can we do to prevent ourselves from falling into this trap? Or, should we just let it happen?

    PS. The young teen did, in fact, end up on the same return flight to PEI.

  • http://www.suzysews.blogspot.com Suzanne zappia

    While some of my favorite items are from local Haligonian shops and designers (many of which have been featured in Nadine’s articles through the year), everyone also needs those tried and true North-American-style basics at an affordable price. With just enough pop and pizazz, H&M finds that middle ground. I’ll be happy to add them to my fashion repertoire!

  • Holly

    I’ve been trying to decide if I’m excited for H&M to arrive, or if I’m dreading the “Old Navy” effect when everyone was wearing the same trendy threads. Still no decision as of yet.

    I loved reading this entry, mostly because of the way you let us in on your little secret. Whether you’re accurately describing clothing, or telling us that you possibly don’t want to share a particular clothing store, you always find the words that spell it out just so.

    And that tee tugs at my nerd strings, too.

  • Jenn

    Thanks for your H&M confessions, Nadine. I literally just moved to Toronto last week, and the ONLY thing I’m thankful about in leaving Halifax is that I won’t be around for the throngs of teenyboppers storming Mic Mac Mall this week…and then sporting their ‘trendy’ and ‘unique’ attire all around the city like the plague for the rest of summer and into the back-to-school season. Like you, I also took pride in being a little bit unusual with my come-from-away H&M treasures (especially the ones I found in Europe, even though they have the same items everywhere in the world!) but at least it’s old news here in TO and the line-ups, even on Saturday, aren’t as horrible as they’ll be in Halifax.

    That said, I think H&M’s arrival is another sign that Halifax is finally getting the recognition it deserves – a major theme I’ve noticed in your posts, Nadine, and one I’m eternally grateful to you for promoting. If only they’d decided to put a store downtown instead of in the mall! Maybe that’ll be the company’s next step in our municipality.

    Please keep writing about the east coast’s coolness. Some of us don’t want to let Toronto make us jaded!

  • jencoop

    Wow! I had no idea! This has taken Halifax to a whole new level… and it breaks my heart to know that 10 year olds will be wearing my organic cotton smock dress. I remember being the coolest kid on earth retuning from Amsterdam in Grade 6 with a whole new H & M Wardrobe… sigh… those days of coolness are long go =(

  • Angela

    Let the cloning of Halifax begin :(

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