Fashion
The story behind the explosion of the Cambridge Satchels
Three generations of the Cambridge Satchel
On her inspiration for the bags:
“My daughter, whom I adore, was being bullied at school. I had to get her into a lovely school I had found, but it’s a private school and that means school fees. There is no greater incentive than helping your children when they are in need, and so I began to look at business ideas I had. One was school satchels, as I had had a difficult time finding a good one for my children when we were reading Harry Potter.”
On designing the bags with no previous experience:
“I remember hearing many times that art is all about what an individual likes and having the strength to stand by that. That is very much the approach I take—I know what I like: good design, no frills, no clutter, but craftsmanship and quality, a bag that will last. I tend to favour a classic line and strong colours. We have so many imitators I decided we needed to start our own manufacturing unit, we now have a U.K. workshop that can make 400 beautiful bags a day. I know each member of the team and make sure everyone is treated fairly and decently, I want every person who works at Cambridge Satchel to take pride in the amazing success of the bags. I have an amazing production team, I know where we need to go and what we need to do—they make it happen.”
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