They said/We said: Miami-based shoppers furious, as Jason Wu for Target stock sells out to resellers
Jason Wu for Target hit the stores and the web yesterday at 12:01 a.m., and much to the chagrin (but perhaps not the surprise) of fashionistas everywhere, so did hawk-eyed resellers.
The reselling phenomenon is by no means a new one—need we remind you of the countless H&M collabs?—but a particularly aggressive couple in a Miami Target has managed to capture everyone’s attention.
The clothes-snatching Bonnie and Clyde managed to buy out the store’s Jason Wu stock, scooping up $7,000 worth of clothing into two huge Costco-sized shopping carts (all very handily caught on video by a fellow shopper). It’s pretty obvious the couple was going to resell (we mean, we love Jason Wu too, but who really needs 20 of the exact same baby-blue blouse?).
It seems that diffusion lines are destined to an eBay fate. As it stands, over 12,000 Jason Wu for Target items are already being sold on the online bidding site. What can really be done, though? Should stores produce more? Some are pushing for a reselling boycott, which we are all for. But at the end of the day, if you really want a Jason Wu striped skirt, you’re going to buy the striped skirt—whether it’s from Target or eBay or Bonnie and Clyde.
Fashionista: “We have to say we’re pretty surprised that Target let two people buy their full stock (according to comments on the YouTube posting, that’s $7,000 worth) of the collection—but could a boycott on resellers actually happen? Judging by the number of items already on eBay, the problem is certainly one that will need addressing soon.” [Fashionista]
Styleite: “Ugh, this sucks… we were under the impression that stores were supposed to enforce a two-items-per-style policy.” [Styleite]
Lesa Hannah, beauty director: “Fortunately I didn’t have to fight off such awful people on my trip to Lewiston yesterday, but this kind of problem has existed since the start of affordable designer collaborations. It would be nice if the retailers would actually do something to prevent it.”
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