If the Kardashian Klan’s recent foray into the music video biz managed to finally push you over the edge, then plug your ears—you won’t want to hear what they have planned next. Kim, Kourtney and Khloe Kardashian have officially announced the next step in their mission of world domination by launching the cosmetics line Khroma Beauty, in partnership with Boldface Licensing + Branding.
“Growing up we would play with my mom’s makeup and from a young age I always wanted to be a makeup artist! Of course now makeup plays such a a [sic] huge role in all of our lives, whether we’re on camera, at a shoot glammed up or just keeping it natural day to day and it’s a dream come true to be able to create our own line of products to share with you guys,” Kim Kardashian wrote on her blog Tuesday.
The line, which will be available this December in Ulta stores, is said to embody a “luxury feel and quality to the mass customer, with exquisite formulas to emulate the eyes, lips and complexion looks for which the Kardashian sisters are famous.”
This isn’t the first time the sisters have attached their name to a product (and it probably won’t be the last). The Sears-backed Kardashian Kollection clothing line, the Kardashian Kolor collaboration with OPI and their ill-fated partnership with QuickTrim, which they’re now being sued for based on allegations that they made “false claims” about the diet supplement’s effects (a total Kardashian Konundrum) are just a few of the products they’ve lent their faces to and padded their bank accounts for.
We have to give it to the Kardashian sisters: when it comes to makeup, they have cultivated a distinctively smouldering and impossibly impeccable “Kardashian look.” But is their look something that the average consumer will buy into? What about you: will you be snapping up some Khroma Beauty products or are you completely Kardashianed out?
Natasha Hill: “If you thought that Google was taking over the world, have you noticed the Kardashians lately?” [Bangstyle]
The Bert Show: “Gonna give you one guess as to which celebs are behind the name #KardazzleKompacts. K’mon, look at the first letter.” [Twitter]
Paige Dzenis, associate online editor: “If customers (and I don’t doubt that there will be many!) are expecting to get the real Kardashian beauty experience, then Khroma better be selling foundation by the tub.”
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