Fresh from the launch of their new e-commerce website and recent pop-up shop in Toronto, Canada’s MOON Apparel has given us a peek at their new campaign, which will feature bloggers from across the country, including some very familiar faces.
The modern fashion line, which is helmed by Jordin and Tamara Mimran (the nephew and niece of Mr. Joe Fresh himself, Joe Mimran) is celebrating individual street style and in doing so have partnered with ten stylish fashion bloggers from five cities across Canada. The bloggers that have been specially selected will be members of an ambassador program set to launch this month in conjunction with MOON’s recently launched online store.
The fashionable ladies were asked to integrate their individual style with pieces from MOON’s Fall 2012 collection. The end result is captured in a photo they took of themselves and will be featured on the pages of an upcoming Fall 2012 Trend Guide. The bloggers will post their looks and style tips on their respective websites and readers will be invited to enjoy an exclusive limited time offer on the MOON items that have been showcased.
The campaign features two of our own Style Panel members, Gracie Carroll and Amy Nelson. Amy’s style tip for the look she chose is “pairing neutral colours like a dark brown or green trouser helps calm down the brightness and keeps the look wearable.”
The MOON Ambassadors have each embraced some of the key trends for fall, but naturally have put their own spin on the looks they put together. Montreal’s Robyn Chalmers and Toronto’s Nelia Belkova wore plum in two very different but classy looks with Robyn in heels and Nelia in a gorgeous plum dress.
Toronto’s Anita Clarke, Jen McNeely and Sharon Ng Hayes all worked in fall’s must-have black opaque tights in their respective photos. Anita edged up her red dress with a black leather jacket and leather boots, Jen looks ready for the cool fall temperatures in a white sweater (also seen on Gracie Carroll), a toque and fun blue rainboots, and Sharon kept it classy in a bright pink lace dress.
Be sure to check out MOON’s online shop and its blog The Yellow Dot for more information on each of the Ambassadors that are featured.
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