It girls rejoice! J.W. Anderson announced as the new designer for Versus
London-based designer, J.W. Anderson, is having a pretty solid week. It started with winning the Emerging Designer Award at the 2012 British Fashion Awards and today it was announced that Anderson will be the first to design a capsule collection for Versace’s younger brand, Versus.
The collection will be released at a preview event sometime in the spring and will be comprised of women’s and men’s ready-to-wear as well as accessories that will be sold online at Versace.it and in major department stores worldwide.
After recently announcing that Christopher Kane and Versus would be parting ways in a “mutual” agreement after Kane had been a part of the company since 2009, this collaboration with J.W. Anderson marks a shift for the Versus brand. It is rebranding the line to have a strong digital element and abandoning the tradition of showing multiple collections a year and transforming into a seasonless line. Donatella Versace told WWD, “Versus is all about fun, change, and digital.”
This shake-up to the Versus brand will pair Donatella Versace with young emerging designers and new talents to collaborate and create limited edition collections for the line. In terms of J.W. Anderson, we think he’s no longer one to watch but rather, that he has truly arrived in the fashion scene.
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London-based designer, J.W. Anderson, is having a pretty solid week. It started with winning the Emerging Designer Award at the 2012 British Fashion Awards and today it was announced that Anderson will be the first to design a capsule collection for Versace’s younger brand, Versus.
The collection will be released at a preview event sometime in the spring and will be comprised of women’s and men’s ready-to-wear as well as accessories that will be sold online at Versace.it and in major department stores worldwide.
After recently announcing that Christopher Kane and Versus would be parting ways in a “mutual” agreement after Kane had been a part of the company since 2009, this collaboration with J.W. Anderson marks a shift for the Versus brand. It is rebranding the line to have a strong digital element and abandoning the tradition of showing multiple collections a year and transforming into a seasonless line. Donatella Versace told WWD, “Versus is all about fun, change, and digital.”
This shake-up to the Versus brand will pair Donatella Versace with young emerging designers and new talents to collaborate and create limited edition collections for the line. In terms of J.W. Anderson, we think he’s no longer one to watch but rather, that he has truly arrived in the fashion scene.
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