Fashion
At the shows
Toronto: Joe Fresh Style Spring 2010
JOE FRESH STYLE Spring 2010. Photography by Angela Y. Martin
The show for Joe Fresh Style is always a madhouse, with all and fashion sundry up to the rafters to see what Joe Mimran [watch our interivew] had cooked up for his grocery store brand. Part of the hype is wondering which big names Mimran will bring in to stalk his catwalk. This season it was Keith Richards’ daughter, Theodora Richards, who danced her way out of an opening stumble. The lineup also included rising Canadian stars Amanda Laine, Addison Gill, Kori Richardson and Tara Gill. Anyway, on to the clothes.
The look, in a word, was underwear. Gingham bras and bloomers, a sweater body suit, body con dresses (okay, body shapers, but they were worn as dresses) and high-waisted shorts with non-existent legs (see: no-pants). Transparency cropped up everywhere from organza blouses and filmy silk onesies to mesh tees with delicate rosette appliques. A vintagey lace coat was another take on the same idea of see-through coverage. In some cases it was hard to tell what was meant as clothing and what was meant as underpinning, but trying to distinguish the two almost misses the point.
See our gallery of the show after the jump.
Check out all of FASHION’s coverage of LG Fashion Week.
6 Responses to “Toronto: Joe Fresh Style Spring 2010”
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[...] editor Lesa Hannah went backstage at Joe Fresh Style (see the collection) on Wednesday night to find out how the beauty team created the show’s clean, beachy look. [...]
did you say theodora stumbled? brilliant. oh, to have been there!
absolutely stunning! i can not wait for spring! just purchased many of the fall/winter items. Everything is just so classy and chic i have gotten compliments from elderly women and young women my age. I LOVE JOE FRESH!
[...] Joe Fresh Style announced today that Crystal Renn and Kirsten Owen will be the guest models at the brand’s Fall 2010 presentation next week. Booking top models has become a regular feature of the Joe shows. Past presentations have featured Coco Rocha, Irina Lazareanu, and for the Spring 2010 show, Theodora Richards. [...]
love your clothes……….but PLEASE produce them in larger sizes as well……….XXL, size 16,18…….I’m a big girl who wants to look fashionable too!!!!
I love Joe fresh. The fashion and the designers. I buy a cart load a few times every season…but I’m always nervous about things running out….
My rule now is:like it? get it! you might not find it the next time in the store.
Congratulations on making fashion “cool” and affordable!
For all ages!
Dana