Blog

Fashion

At the shows

Toronto: Joe Fresh Style Spring 2010

By Jennifer Campbell | October 22nd, 2009 | 11:43 am

6 comments

FWsp10JoeFresh1_lg

JOE FRESH STYLE Spring 2010. Photography by Angela Y. Martin

The show for Joe Fresh Style is always a madhouse, with all and fashion sundry up to the rafters to see what Joe Mimran [watch our interivew] had cooked up for his grocery store brand. Part of the hype is wondering which big names Mimran will bring in to stalk his catwalk. This season it was Keith Richards’ daughter, Theodora Richards, who danced her way out of an opening stumble. The lineup also included rising Canadian stars Amanda Laine, Addison Gill, Kori Richardson and Tara Gill. Anyway, on to the clothes.

The look, in a word, was underwear. Gingham bras and bloomers, a sweater body suit, body con dresses (okay, body shapers, but they were worn as dresses) and high-waisted shorts with non-existent legs (see: no-pants). Transparency cropped up everywhere from organza blouses and filmy silk onesies to mesh tees with delicate rosette appliques. A vintagey lace coat was another take on the same idea of see-through coverage. In some cases it was hard to tell what was meant as clothing and what was meant as underpinning, but trying to distinguish the two almost misses the point.

See our gallery of the show after the jump.

Check out all of FASHION’s coverage of LG Fashion Week.

Read more about , , , , ,

Join the discussion

  • Pingback: Backstage beauty: Joe Fresh Style | fashionmagazine.com

  • Jacquie

    did you say theodora stumbled? brilliant. oh, to have been there!

  • katie

    absolutely stunning! i can not wait for spring! just purchased many of the fall/winter items. Everything is just so classy and chic i have gotten compliments from elderly women and young women my age. I LOVE JOE FRESH!

  • Pingback: Crystal Renn and Kirsten Owen to walk the Joe Fresh show | fashionmagazine.com

  • Suzanne

    love your clothes……….but PLEASE produce them in larger sizes as well……….XXL, size 16,18…….I’m a big girl who wants to look fashionable too!!!!

  • Dana

    I love Joe fresh. The fashion and the designers. I buy a cart load a few times every season…but I’m always nervous about things running out….
    My rule now is:like it? get it! you might not find it the next time in the store.
    Congratulations on making fashion “cool” and affordable!
    For all ages!
    Dana

Neither the author nor FASHION Magazine necessarily agrees with the comments posted here. Editors will not correct spelling or grammar. FASHION Magazine reserves the right to edit or delete comments entirely.

Your Friends’ Favourites

Join Fashion
Advertisement
Current Issue
Current cover of FASHION Magazine

Most popular right now

Advertisement
Advertisement
Contests