MFW diary: Sports in the Swiss Alps at Sportmax, Jil Sander and Emilio Pucci

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Left: Jil Sander shot by Keystone Press. Right: Emilio Pucci shot bynVenturelli/WireImage.
feb11-mfw-jilsanderpucci
Left: Jil Sander shot by Keystone Press. Right: Emilio Pucci shot bynVenturelli/WireImage.

It was nice to catch up with Deena Weinberg, owner of Toronto’s Max Mara shop at the Sportmax show. It’s a little out of context for the two of us, we’re more often caught sweating on our bikes at Sunday morning spin class than at a fashion show! The collection was big on coats with swingy tweed toppers, parkas and a particularly strong rusty patent leather floor length trench. Texture was the name of the game with sheer appliqued embroidered floral prints, chunky rib knits, sequins and this season’s obligatory coloured fur.

Next up, the show every one is waiting for… Jil Sander! It must have been the excessive over-tweeting from the phenomenal show that brought Twitter to a standstill Saturday afternoon. After last season’s standout outing, fall followed with yet another triumphant success! Mixing sporty ski classics with a ‘60s couture feel, Raf Simons played sportsman. Volumes were beyond bold, stirrup pants (trust me you are going to want them!) were buckled into wedge booties and boxy, graphic ski sweaters sported tiny print hoods! Just delish!  And the back belted, cocooning felted wool coats? Oh my god!

Onto the Swiss chalet at Emilio Pucci, which is where Peter Dundas traveled for fall: lederhosen, dirndls and riding breeches in sumptuous suedes and velvets, tyrolean hats and portrait necklines on body conscious dresses with peekaboo lace bras, and MAJOR jewel encrusted embellishment and embroidery on absolutely everything! From loden coats and capes to forest green jersey gowns, everything just dripped with sequins. And readers of our Mens FASHION issue will be happy to note that along with Pucci’s Swiss Misses, an ultra chic mens collection: Capsula Uomo was also introduced tonight. The hills are alive!

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