The Greta Constantine boys enter primetime

By Meagan Wilson | May 11th, 2011 | 5:00 pm

Hot on the heels of their mass-market collabs with both Danier and Aldo, Kirk Pickersgill and Stephen Wong of Greta Constantine, bring us Primer⎯a capsule collection that aims to be just that, the accessibly priced “base coat for a woman’s wardrobe,” with price points ranging from $95 to $275.

Reflecting the duo’s vision of a line of far-from-basic staples, the collection will offer dresses and separates with unique touches⎯think tanks with leather straps, safety pin detailing, and draped t-shirt dresses with exaggerated pockets, all at reasonable prices, as the pair hopes to reach audiences that may not have access to their ready-to-wear pieces and collections.

Primer’s pre-capsule collection will be available at TNT‘s revamped Hazelton Lanes location through mid-July, with nationwide availability for next season in the works.

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