All posts under ‘American Apparel’


Shopping » Daily steal

Daily steal: Round-collar top, $52

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This round-collar button-up is great in the heat, and a perfect layering piece when it’s chilly. ($52, store.americanapparel.ca)


Fashion

Daily steal: Half off American Apparel for $25

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Visit teambuy.ca before Sunday, October 2 and buy a coupon to get half-price American Apparel goods. You can pick up this sheer red maxi, the perfect layering piece that can translate from summer to winter. ($25, teambuy.ca)


Fashion

They said/We said: American Apparel’s plus-size model search winner has been stripped of her title for making fun of the brand

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Never far from controversy, clothing company American Apparel is in the news again after a plus-size-model search gone awry. Recently, they launched a contest to find “booty-ful,” “XLent” girls 18+ “with a little extra wiggle room where it counts” to model their new, larger sizes in basic styles. Nancy Upton, being “super ooged out by American Apparel in the past,” decided to poke a little fun at the company, and sent in pictures that she thought were equally as condescending and mocking as the search itself.

These pictures include Upton in the following scenarios: posing naked, in the position of a pig on a spit, with an apple in her mouth; bathing in ranch dressing; splayed on the kitchen floor, guzzling chocolate syrup; and fully clothed, old Hollywood—glamour style, in a pool, shoving a roasted chicken into her mouth.

Upton won the contest by an overwhelmingly popular vote but received a letter yesterday from creative director of American Apparel Iris Alonso, scolding her for her pictures and her attitude. Alonso, for some reason, also sent her snippy letter to various media sources, essentially giving the press another reason to prey on the company’s practices.

It’s a shame that your project attempts to discredit the positive intentions of our challenge based on your personal distaste for our use of light-hearted language, and that “bootylicous” was too much for you to handle. While we may be a bit TOO inspired by Beyoncé, and do have a tendency to occasionally go pun-crazy, we try not to take ourselves too seriously around here. I wonder if you had taken just a moment to imagine that this campaign could actually be well intentioned, and that my team and I are not out to offend and insult women, would you have still behaved in the same way, mocking the confident and excited participants who put themselves out there?

Turns out that although she won the contest, Upton will not be used to model the clothes, which doesn’t seem like something she wanted to do anyway. After reading extensively on this story we are hungry and exhausted, and even more weary of AA’s business practices.
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Fashion

They said/We said: The weight debate continues with the debut of TLC’s new series

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Big Sexy, a new three-part reality series based around the burgeoning careers of five plus-size models in New York City, premieres tonight on TLC. With the tagline “Once you go big, you don’t go twig,” the show is getting all kinds of positive attention as well as negative vibes. While supporters hail it as the perfect vehicle to give big women their due, others have accused the show of encouraging obesity. Either way, the plus-size topic is again making waves. To boot, American Apparel just launched a plus-size model search, The Next Big Thing, to find models for their newly expanded size range (the brand is only now offering its clothes in XL). Ironically, as most would attest, the brand’s notoriously teeny sizes favour a slender figure so therefore a XL hardly qualify as plus-size.
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Fashion

Almost famous: “Have you ever thought of modelling?”

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Almost Famous

Photographed by Adam Levett. Styled by Susie Sheffman. Hair and makeup by Susana Hong for plm.ca using Tresemmé hair care. Fashion assistant, Caitlan Moneta.

View the shoot now »

After being discovered by a model scout, a small-town girl trades her uniform for digital prints, techno fur and lace-up boots.

Watch our behind the scenes video! »

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Fashion

Fashion news: Tom’s barely there campaign, Doutzen takes off, Burberry works their magic

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True to form, Tom Ford’s new very-NSFW campaign for his line of Neroli Portofino bath and body products sizzles. [Tom Ford]
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Shopping

FASHION plates: Purple Rain

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FASHION PLATES Purple Rain

By Randi Bergman and Jordan Porter

Spring’s runway was a technicolour dream of sun-soaked yellows, fiery reds, brilliant blues, and everything in between. With so many vibrant hues to choose from, there’s no excuse for April showers to make us the least bit dreary. One of our biggest colour crushes for the season is purple, from aubergine to plum to magenta and mauve. You name it, and we heart it just as much as Prince did. When it pours, you can bet that we’ll be sporting a splashy shade of purple rain… gear.

Shop the guide now! »

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Fashion

Fashion news: Dov is in hot water (again)

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Photography by Stephen Shugerman/Getty Images

Oh dear… American Apparel CEO Dov Charney has found himself in the middle of another sex scandal⎯with some very serious allegations. [Nypost]
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