
From left: Ruth Hogben’s Fall 2009 Film for Gareth Pugh (courtesy of showstudio.com), David Lynch directs Marion Cotillard for Dior, 2010, and nowness.com’s Beautiful Rebels by Ryan Mcginley for Edun, 2012 (courtesy of nowness.com)
Fashion Television (RIP) was ahead of its time in several ways, and here is one of them: In 1985, when executive producer Jay Levine launched the program, he imagined it might become a channel for short narrative videos about clothing. Fashion films, now so inescapable a phenomenon, were then just a thought without a name: if music videos could revolutionize the way we consume pop, couldn’t a little cinematography do the same for clothing? The ’70s had seen then-living legends Guy Bourdin and Richard Avedon experiment with the moving image, and as film-recording cameras became less expensive, it seemed likely they’d land in the hands of younger, emerging lensmen. As MTV was to music videos, so might Fashion Television be to this new mode of image-making. Read more »