Photography by Dave M. Benett/Getty Images
Green is the new black. At least according to Chanel, Gucci, and the nine other stellar brands that have all pledged to create eco-friendly designs for this season’s red carpets.
It’s all part of Livia Firth’s (otherwise known as Colin Firth’s wife and the luckiest woman in the world) Green Carpet Challenge (GCC), an initiative she started with journalist Lucy Siegle two years ago. Since then, the movement has garnered some serious support from fashion heavyweights like Frida Giannini, Franca Sozzani, and Tom Ford.
Starting with the Golden Globes this Sunday, the designers will create gowns, accessories, and suits conforming to the GCC’s design principles. As to who will wear what, everything is very hush-hush. Firth, however, has announced that she will be wearing a Giorgio Armani creation made entirely from eco-friendly fabrics.
During the past two award seasons, Firth has only worn environmentally friendly gowns on the red carpet—including a repurposed wedding gown and a cocktail dress made from scrap fabric. Perhaps the most famous of them all was a gown made from her husband’s old Tom Ford suits. Yes. Please.
Pictures of Firth’s dresses along with the other eco-friendly creations will be available on vogue.com starting January 15.
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