FASHION Diaries

FASHION Diaries

All posts under ‘Edmonton’


FASHION Reporters

Edmonton: At the helm of Edmonton Fashion Week

To say that Sandra Sing Fernandes is passionate about fashion, art and design is an understatement.  The founder and director of Edmonton Fashion Week has been involved in nearly every facet of the art and fashion worlds—she’s worked as a model, dancer, milliner, jewellery and clothing designer and fashion show producer. I caught up with Fernandes to talk about her hopes for Edmonton’s growing fashion scene. Read the rest of this entry »


FASHION Lovelies

Street style: Ahoy, sailor!

july1309lovely_smLovely in…Nautical notes

Spotted: A submission from Edmonton in our FASHION Lovelies/Holt Renfrew giveaway!

Wearing: A vintage jumper dress from Dear Golden Vintage, an Old Navy T-shirt, H&M pumps and a thrifted and reworked necklace.

Why: It’s tough to wear a jumper well, but by pairing the piece with classic marine accents, this FASHION Lovely pulls off the look in high seas style.

See the full look after the jump.

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FASHION Reporters

Edmonton: Southgate Centre ups their fashion ante

I am feeling a little faint, my heart is pounding inside my chest, my hands have started to tremble and I am using every ounce of will power I have to prevent myself from jumping up and down and screaming.  No, I have not just won the lottery, it’s something even better: I just finished a phone call with Claire Salaysay, Southgate Centre’s (780-435-3721, southgate.shopping.ca) marketing director, where she rhymed off the shops that will be part of Southgate’s 155,000-square foot expansion.  Read the rest of this entry »


FASHION Reporters

Edmonton: A fashion empire in three parts

The Henry store in Edmonton

The Henry store in Edmonton

When it comes to fashion in the prairies, Henry Singer is king.  So, it should come as no surprise that Jordan Singer (president of the Henry Singer Fashion Group and the late Mr Singer’s grandson) is the indisputable crown prince of suits, denim and all things menswear.  As the legend goes, Henry Singer launched an eponymous clothing shop, specializing in contemporary men’s apparel, in 1938 with only $300 in his pocket.  Since then the Henry Singer retail empire has continued to flourish and now encompasses three distinct clothing stores. Read the rest of this entry »


FASHION Reporters

Edmonton: Bag lady style

may09baglady_lg

Like most fashion-obsessed women, I love mixing high and low fashion to create edgy and unique looks: A Preen dress with a Gap anorak; a Joe Fresh Style shirt with a Diane von Furstenberg skirt.  And if the look is willing, there is nothing I love more than adding accessories.  From vintage jewellery to designer shoes and locally handcrafted bags, I love them all.  A few weeks ago, I accompanied my husband and three young sons to the Old Strathcona Farmers’ Market (10310-83 Ave., 780-439-1844, Saturdays) in search of homemade jam and baby red potatoes, but instead discovered The Bag & Bath Ladies a.k.a. Diane Murphy and Helen Brassington and their gorgeous one-of-a-kind bags ($12 to $75). 

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FASHION Reporters

Edmonton: A soignée stop for moms-to-be

may09yomama_lg

An expanding waistline is never a good thing unless, of course, you are pregnant.  Yo Mama Maternity Boutique (10122-124 St, 780-488-0040, yomamamaternity.com) is where you’ll find Edmonton’s soignée moms-to-be (the ones who wouldn’t dare think of covering up their yoga-toned prenatal bodies with shapeless frocks or oversized T-shirts) skillfully navigating the racks of fashion savvy maternity clothes from much sought-after brands including Ripe, Olian, Love My Belly, Inca Mama and Jules et Jim.
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FASHION Reporters

Edmonton: A local-jewellery box

apr09tinbox_lgExpect the unexpected while admiring the exquisite selection of home decor at The Tin Box (10512-82 Ave., 780-436-2006). If you can peel yourself away from all the kitchen gadgets and picture frames, you’ll find yourself surrounded by an impressive collection of locally designed jewellery.

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Fashion » Style Snack

Guaranteed spring adorableness at Anthropologie

apr09anthropologie_lg

This news has been bouncing around for a while now, but it seems to have hit critical mass in the last couple of days, because now we have a date: Rejoice, oh lovers of achingly pretty Victorian-boho chic, Anthropologie is coming to Canada on April 22. Read the rest of this entry »


FASHION Reporters

Edmonton: The fashion week of champions

Courtesy of Stanley Carroll, photography by Studio-e.ca

Courtesy of Stanley Carroll, photography by Studio-e.ca

Local designers and boutiques are getting ready to show their Fall 2009 offerings at Edmonton Fashion Week (April 2 to 9, from $15, 780-420-1757, tixonthesquare.ca, or at the door. Visit edmontonfashionweek.ca). The shows at the Transalta Arts Barns (10330-84 Ave.) will feature new talent from the University of Alberta’s Textiles and Clothing program, along with EFW regulars like Stanley Carroll, Nokomis and C’est Sera.   Read the rest of this entry »


FASHION Reporters

Edmonton: Spring’s most stylish (green) ride

mar09dollyvespa

How is it that my husband, charming and handsome man that he is, whose idea of fashionable outerwear is a Gore-Tex shell by Mountain Hardwear and thinks the Gel-Kayano by Asics is “the best shoe,” has suddenly become more chic than me, a Marni-wearing, Devi Kroell-carrying, Bond No. 9-spritzing girl?  Times have changed, green is the new black and being stylish means lowering your carbon emissions and decreasing your ecological footprint.

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