Check out our shopping list of the sugary pastels, neon punches, and the surf prints that need to be in your closet this spring.
- Fan of The Hunger Games? Joe Fresh wants to send you to the Toronto premiere! Plus: enjoy this hilarious Lana Del Rey spoof video
They said/We said: Could Blue Ivy Carter be the next fashion mogul?
Spring trends guide 2012
Montreal Fashion Week: The top hits from day three including CIN Tailleur, Ça va de soi, and Abol
Afternoon beauty fix: The trick to avoiding winter hat hair–while still staying warm!
All posts under ‘H&M’
Fashion
Watch: Sofia Coppola’s campaign video for Marni for H&M. The countdown to March continues!

Watch the Marni for H&M video! »
See the behind-the-scenes footage! »
We gawked excitedly at the leaked release of a Marni for H&M ad, and couldn’t wait to see the Sofia Coppola–directed campaign video. Well folks, the moment has arrived: you can ooh and ahh at the commercial and also enjoy a bonus behind-the-scenes video. Read more »
Scene
Anaïs Pouliot: Our cover shoot, interview, and behind the scenes video with the fresh Canadian model
Spring’s glistening skin and accentuated eyes pair with bold earrings for a lasting impression on our March cover star Anaïs Pouliot. Check out our stunning beauty shoot and read up on the brightest young homegrown thing.
- Photographed by Moo. Styled by Caitlan Moneta.
- Photographed by Moo. Styled by Caitlan Moneta.
- Photographed by Moo. Styled by Caitlan Moneta.
- Photographed by Moo. Styled by Caitlan Moneta.
- Photographed by Moo. Styled by Caitlan Moneta.
Watch our video with Anaïs Pouliot »
Read our interview »
Read more »
Scene
Screaming fans (and Baby Spice!) line up to see David Beckham’s hot bod in London
It’s a Beckham takeover out there! Yesterday, we reported that Victoria Beckham’s newest line was selling out of Harvey Nichols. Now it’s David Beckham’s turn, with his bodywear collection hitting H&M stores worldwide today. The soccer legend celebrated in London last night with an in-store launch party and an après-bash at a custom-made pop-up gentleman’s club. And with a campaign shot like this, it’s no wonder ladies like Bianca Jagger, Charlotte Dellal, and Emma Bunton (a.k.a. Baby Spice) showed up to support cop a feel. Last time things got this Beckham crazy, it was the future, and we were in a space ship.
Shopping » Daily steal
Daily steal: Wedge bootie, $60
‘Tis the season of the wedge bootie! Don’t miss out on this perfect pair. ($60, hm.ca)
Fashion
Is this the first ad for the Marni for H&M collection?

The collaboration frenzy continues! We’ve been dreaming of the much-anticipated Marni for H&M collection (scheduled to grace stores on March 8) and wondering what graphic prints and bright tones we’ll be able to get our paws on. Well, the vision is becoming a bit clearer with a leaked release of the campaign’s first advertisement. Read more »
Fashion
Style Studio: How to wear Resort’s brightest retro pieces

Photography by Carlos Mendoza. On-figure styling by Leah Semple with off-figure styling by Breanna Gow for judyinc.com
With all this cold and wet weather, it’s nice to have something to look forward to. Enter resort wear, with its decidedly beachy, nautical feel. This season’s collections were chock full of brights, scuba wear, and ‘50s-inspired pieces. We’ve pulled our favourite cruise-ready pieces to show you the best ways to wear tropical colour for your upcoming getaway.
Fashion
H&M launches Europe-based design competition
H&M is the latest to help fashion’s next generation break into the big leagues. Announced this morning, the brand has launched the H&M Design Award, which will award one lucky (European) winner with €50,000 and the production of a specially designed collection that will be sold in select H&M stores.
Out of fourteen graduating fashion design students from renowned schools in Sweden, Germany, Belgium, Holland, Denmark, and the U.K., six will be chosen to present their collections to a panel of judges in London. Out of the six, an overall winner will be announced on February 1, and will get to present their collection at Stockholm’s fashion week.
Starting January 13, you can watch all the action (including a live stream of the winner’s show) as well as vote for your favourite designer online via designaward2012.hm.com. The designer with the most web votes will win a people’s prize.









