All posts under ‘H&M’

Denim Trends, Spring 2013: 13 ways to refresh your basic blues this season

By | May 14th, 2013 | 1:30 pm

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Denim Trends Spring 2013

Photography of items by Carlo Mendoza

See all denim trend picks »

What better day to express our love for the basic blues than on National Denim Day! This street-style favourite provides endless possibilities when it comes to mixing and matching. From classic Calvin’s to Levi’s famous 501’s, this ultimate wardrobe must-have flatters all shapes and sizes. This spring, freshen up your wardrobe with the right accessories to doll up your favourite pair of jeans.

Call us Canadian, but denim on denim has never looked so good. This reliable wardrobe staple can be dressed up or down with the help of sophisticated silhouettes and crisp white accessories. Master of basics and J.Crew creative director, Jenna Lyons, has been known to pair a light-wash denim shirt with ankle-skimming skinny jeans and sky-high stilettos. Equally stylish Canadian tuxedo devotee, Leandra Medine, was recently spotted at New York Fashion Week with a patchwork denim shirt and rhinestone-studded boyfriend jeans. Phillip Lim proved he knew a thing or two about denimology when he sent models down his New York Fashion Week runway in a patchwork ensemble of varying shades of denim and chambray. Take your favourite flared, skinny, and bootcut pieces for a spin because the denim trend is one that’s here to stay.
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Lana Del Rey style: A chronological guide to the singer’s best fashion moments

By | May 8th, 2013 | 12:30 pm

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Lana Del Rey Style

See Lana Del Rey’s style evolution »

What can you say about Lana Del Rey? Well, what can’t you say about Lana Del Rey. Since she burst onto Youtube with her questionably homemade video for “Video Games,” her beestung lips, larger-than-life bouffant hair and exaggerated almond nails have utterly transfixed. If you’ve ever visited this site, you’d know how much. (Case in point: this step-by-step tutorial)

In her videos, she’s channelled everyone from Marilyn Monroe to Nancy Sinatra. In performances, she’s a total badass. Her vintage aesthetic has been used to sell H&M, Mulberry, Jaguar and more loosely, the American dream. IRL, Lana Del Rey’s style is akin to a modern-day hipster. Her look is constantly transforming, and as such, deserves observing.

In celebration of our current cover girl, we set out to document our favourite Lana Del Rey style and fashion moments on and off screen. Beginning with her first awards show appearance in Prabal Gurung’s ubiquitous floral-print dress and later, in standout looks from Vivienne Westwood, Versace and more, we catch LDR at her very best. And since we know that the latest greatest look is always around the corner, we’ll be adding to this look book á la this never-ending ode to the Duchess of Cambridge.
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Beyoncé debuts jet black hair and a new song in H&M’s swim ad

By | April 25th, 2013 | 8:00 am

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Ah! Beyoncé’s first H&M video promo is out and, well, you already know how we feel about it. Bikini-clad on a remote beach in the Bahamas, Queen Bey twerks her otherworldly curves in the brand’s latest swim collection while debuting her latest single, “Standing On the Sun.” Most importantly perhaps, the 31-year-old singer also debuts new hair—a sleek jet black elbow length cut, which of course, looks  amazing. Writhing around in the sand and water, Queen Bey shows off H&M’s high waisted tie-dye bikinis, long and flowing poolside dresses and a feather crown which comes fairly close to fire, but not too close, cause she’s Queen Bey.

Fashion by Age: 59 ways to wear florals in your twenties, thirties and beyond

By | April 24th, 2013 | 2:30 pm

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Fashion By Age

Or see fashion by age: IN YOUR 20s | IN YOUR 30s| IN YOUR 40s | IN YOUR 50s | IN YOUR 60s | IN YOUR 70s

How important is it to dress age appropriately? This is a question that, when asked, will generate a variety of different answers. Fashion by age is hardly a new phenomenon, but the contrast between what is or is not appropriate for certain ages has changed overtime. There may be some styles that are thought to be more suited to one age over another, but as we all know by now, fashion is never that black and white.

Keeping that in mind, check out our selection of the best spring pieces that work for a variety of different ages. From bright printed pants to classic blazers, these beautiful bouquet pieces can work for any age.
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How to dress for prom: 9 complete looks for $500 or less

By | April 10th, 2013 | 11:00 am

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How to dress for prom: 9 complete looks for $500 or less

Editor: Randi Bergman. Stylist: Eliza Grossman. Photographer: Carlo Mendoza. Hair and Makeup: Margot Keith. Model: Enry, Plutino Group.

How to dress for prom, the budget-friendly way »

One could argue that a prom dress is one of the most important dresses that you’ll buy in your life. At least that’s how it feels when the event is approaching and you have no idea what to wear.

To help out, we’re throwing back to our days of FASHION18 (our old teen mag!) and we’re teaching you how to dress for prom for less with 9 super stylish looks for $500 or less (some are even way less!). And while the dress may be the number one priority on your mind, we’ve rounded these looks out with cute accessories (cat ears, anyone?) and heels that will have you dancing all night long.

Not only will these prom dresses turn heads; they are pieces that will stand the test of time in your closet. If you’re headed to a wedding, garden party, or any formal event, these fancy frocks will transition effortlessly to any event that life may throw at you.
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H&M’s Concious Collection Exclusive: The brand’s latest formalwear collection does affordable luxury so right

By | April 4th, 2013 | 12:00 pm

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HM Conscious Collection Exclusive

See the H&M Conscious Exclusive Collection here »

Just in time for prom and wedding season, H&M has launched a new line of spring eveningwear that hits stores today. The line, titled “Conscious Exclusive,” is part of H&M’s hugely successful Conscious Collection. It includes a variety of partywear and accessories that promises to bring a touch of Hollywood glamour to the fast fashion chain.

Like the rest of H&M’s Conscious Collection, the Conscious Exclusive line is made from sustainable material such as recycled polyester and organic cotton. According to H&M’s head of design Ann-Sofie Johansson, the inspiration behind the collection came from thinking about glamour and style in an environmentally conscious way. “For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work,” Johansson explained.
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H&M, The New Icon: The retailer’s latest collection gives model off-duty style a permanent place in our closets

By | March 22nd, 2013 | 12:30 pm

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H&M The New Icon

See H&M’s The New Icon collection »

H&M strikes again. Yesterday they were making our hearts race with a campaign fronted by Queen Beyoncé (bow down, b***es) and today we found out the Swedish brand will be releasing a collection inspired and modeled by four of fashion’s other favourites—models Joan Smalls, Daphne Groeneveld, Lindsey Wixson, and Liu Wen.

Titled “The New Icon,” the collection is set to hit store floors mid-April and consists of festival ready looks like a tasseled leather jackets, bolo ties, and western inspired ankle boots that are indicative of model off duty style. For those of you who don’t know what that means, it’s basically an effortless look you would spot a model in while she runs from show to show (that would likely be captured by one of many street style photographers).
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Beyoncé’s H&M ad has been released and it’s like manna from heaven, obviously

By | March 21st, 2013 | 10:30 am

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Beyonce H&M Ad

The year of Beyoncé continues as she teams up with Swedish mega-brand H&M in a summer campaign called “Beyoncé as Mrs. Carter in H&M” that will be released in early May.

Beyoncé helped with the designs of the summer collection that will include the “perfect” bodycon dress, sundresses, and even a fringed bikini. The campaign shot in Nassau, Bahamas will also feature a new song by Queen Bey called “Standing on the Sun” in the commercial (which we cannot wait to listen to. On repeat.)

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” Beyoncé said in a press release.
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