By Bianca Teixeira
A first look at David Beckham’s advertisement for his H&M underwear collection has hit the web, and shall we just say, the Swedish brand sure knows its assets.
No stranger to flaunting his abs, pecs, glutes, and, well, you get it, the British soccer player first starred in Emporio Armani’s 2009 underwear campaign, and now he’s sharing once again. Set to launch on Feb. 2, the collection’s first campaign photo spotlights Beckham in all his glory—and a pair of $10 underwear.
The black and white photo features the star in his skivvies with his name in bold text stamped over his body. In an act of genius, the letters covering his inked chest have been photoshopped out. As we all wait with bated breath for more ads to be released, it gets us thinking: Should we all line up at H&M on Feb. 2 for Beckham posters to take home? Or shall we just hope that future ads come with a workable eraser—if you know what we mean.
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A pair of classic patent brogues will see you through work, the weekend, and all those holiday parties. ($40, 
