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Mercedes-Benz Start Up revved up last night in Montreal. Go inside the competition and view the winning collections!

By Patricia Gajo | August 12th, 2011 | 3:30 pm

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Photography by George Pimentel/Stringer

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As we reported back in early June, Mercedes-Benz and IMG have introduced Start Up, their internationally lauded joint competition and mentorship program for up-and-coming designers to Canada. Well, here we go!

Early Wednesday, the first Start Up step was put into place, as I—along with a slew of notables including designer Marie Saint Pierre and FDCC president Robin Kay—judged the Montreal semi-final applicants. As a fan and avid supporter of Canadian fashion, I was thrilled to be a guest judge. Especially since FASHION Magazine is the official magazine sponsor!

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Fashion

Mercedes-Benz and IMG announce the launch of Mercedes-Benz Start Up. We break it down

By Randi Bergman | June 2nd, 2011 | 12:16 pm

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Last night, industry folks were treated to an old fashioned game of suspense. Ushered into a location much further east than most knew existed⎯the sleek Mercedes-Benz dealership that straddles the DVP⎯we gathered to hear an announcement about an upcoming project. Most guessed that it would be fashion week related… a new sponsorship deal? A new location, perhaps? What was announced instead, was something so much more exciting: the launch of Mercedes-Benz Start Up. Produced alongside IMG, LG Fashion Week Beauty by L’Oréal Paris and the FDCC, Start Up is a new initiative to help foster new and upcoming designers on a national scale. Promising to nurture young businesses rather than a simply a competition based on creativity, Start Up is as its title suggests… a magnified launch pad for Canadian talent.

So, how exactly will it work? We break Start Up down:
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Fashion

Fashion news: Oscar de la Renta calls couture “irrelevant,” the Kaiser collects an award and Victoria Beckham to design for Beyoncé

By Lara Tobin | April 30th, 2010 | 1:44 pm

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Photography by Peter Stigter

Oscar de la Renta claims that the days of women sporting couture are done, saying, “Couture has become completely irrelevant. Customers are smart. They know that a $10,000 wedding dress will look as beautiful as a $1 million wedding dress. Maybe it will not be finished the same way inside, but who will know?” Touché. [The Cut]

The entire cast and crew of SATC 2 are tight-lipped when it comes to the plot of the film; but after allegedly signing a confidentiality agreement which could cost them up to about $2.5 million if they slip any details, who wouldn’t be?! Kim Cattrall had a close call after being photographed holding the script with a few of the words visible, saying after, “I thought: “You have got to be kidding! This isn’t state secrets, it’s the f****** script for a movie!” It’s crazy. You really have to be careful because I’ve signed my life away to say I won’t tell. It gets to the point where you’re terrified to carry your script around in case someone catches a glimpse of it.” [Vogue UK] Read more »

Fashion

Fashion news: Fern Mallis leaves IMG, Jefferson Hack takes your questions and Gap does gowns (sort of)

By Lara Tobin | April 29th, 2010 | 12:16 pm

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Photo via Racked.com

Fruit of the Loom and Amazon have tackled different cup sizes with a range of mix-and-match bra cups.[Racked]

IMG senior vice president Fern Mallis, New York Fashion Week’s planner since the event began eighteen years ago, is stepping down to start her own consulting company–her first client is IMG. Stephanie Winston Wolkoff has been named fashion week director–a brand-new position. [The Cut]

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