It’s not a bad gig to spend the afternoon getting a behind the scenes tour of one of Toronto’s top denim destinations, Over The Rainbow (101 Yorkville Ave., rainbowjeans.com) lead by the owner himself, Joel Carman. Carman’s jean shop celebrates its 35th anniversary this weekend and is throwing a big party tomorrow and Saturday with a DJ, photo booth, pizza and BBQ, samples from DaLish cosmetics and Dermalogica’s Clean Start, and denim giveaways, naturally.
Here’s a by-the-numbers peak at jeans institution:
1975 The year Joel Carman was driving a cab and met his future Over the Rainbow business partner, one of his passengers. (The two parted ways after the first year.)
$300 The monthly rent for Over The Rainbow’s first location on Bloor Street. If the shop didn’t work out, recalls Carman, “I’ll put a bed in there and I’ll have an apartment on Bloor Street.”
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