All posts under ‘Joe Fresh Style’
Canadian weather puts a larger-than-average strain on one’s outwear resources. We must have several lengths, weights and fabrics at the ready in case it is either warm, frigid or rainy–or all three–that particular day. This grey faux-leather bomber from Joe Fresh Style ($49, joe.ca) isn’t going to change any of that, but it just so happens to be perfect for the conditions outside my door this very second.
Theodora Richards makes a good save after losing her shoe at the Joe Fresh Style Spring 2010 show. Photography by Angela Y. Martin
Theodora Richards—the 25-year-old model progeny of Patti Hansen and Keith Richards—is, you imagine, a high-rolling rock heiress. Mustn’t her trust fund be just heaped with Rolling Stones royalties? And modelling still pays, right? In the past few years, she’s fronted for Burberry, Erin Kleinberg and—alongside big sis Alexandra—French Connection. This spring, she joins fellow rock princesses Daisy Lowe and Pixie Geldof in the high court of C’N’C Costume National models. But then you meet her, fresh off the cheap-and-cheerful Joe Fresh Style runway (where she lost a shoe but bravely kept walking) at LG Fashion Week in Toronto [See the full Joe Fresh Style Spring 2010 show], and she’s all breathlessly chatty, literally in her stockinged feet and talkin’ ’bout her budget woes. Do you feel sympathy for the spawn? Read on.
This article originally appeared in the April issue of FASHION Magazine.
If someone had told me a few weeks ago that I’d find my latest eye make up obsession at the Real Canadian Super Store, I would have stuck my nose up at them and then back into my Sephora catalogue. But it’s true: the Fine Liquid Eyeliner by Joe Fresh Beauty (joe.ca) handles like a dream and will surely become your best friend and go-to product for creating whatever look you desire, from Catwoman to Kat Von D. It dries quickly, is amazingly long-lasting, and (drumroll, please!) can be yours for a mere $6.
Spring 2010 looks on the runway at (from left) Lucian Matis, David Dixon and Joe Fresh Style. Photography by Angela Y. Martin
Toronto’s LG Fashion Week has found a new home. After living in tents at Nathan Phillips Square (a few short blocks from our office), then last season at King and Shaw, the show is moving to an indoor spot with 40-foot ceilings in nearby Liberty Village. FDCC prez Robin Kay told The Toronto Star that the runway will be inside the building, which will also have a tent erected outside.
The FDCC has also released a roughed in schedule with a start date of Sunday, March 28. (The shows close Thursday, April 1.) Read the rest of this entry »
The Body Wash, Polish and Balm in Joe Fresh Bath’s Wash & Go with Joe kits ($8, joe.ca) come in fresh and zesty scents–grapefruit, lemon, lime, nectarine, pomegranate or marine–to sluice away the jet fuel, while each 50 ml product’s juicy pop of pink, yellow, green, orange, red or blue is a delightful diversion when unpacking your basic-black travel wardrobe.
Beauty editor Lesa Hannah went backstage at Joe Fresh Style (see the collection) on Wednesday night to find out how the beauty team created the show’s clean, beachy look.
We chat with designer Joe Mimran about spring’s underwear-as-outerwear collection.
SEE THE FULL COLLECTION
JOE FRESH STYLE Spring 2010. Photography by Angela Y. Martin
The show for Joe Fresh Style is always a madhouse, with all and fashion sundry up to the rafters to see what Joe Mimran [watch our interivew] had cooked up for his grocery store brand. Part of the hype is wondering which big names Mimran will bring in to stalk his catwalk. This season it was Keith Richards’ daughter, Theodora Richards, who danced her way out of an opening stumble. The lineup also included rising Canadian stars Amanda Laine, Addison Gill, Kori Richardson and Tara Gill. Anyway, on to the clothes.
The look, in a word, was underwear. Gingham bras and bloomers, a sweater body suit, body con dresses (okay, body shapers, but they were worn as dresses) and high-waisted shorts with non-existent legs (see: no-pants). Transparency cropped up everywhere from organza blouses and filmy silk onesies to mesh tees with delicate rosette appliques. A vintagey lace coat was another take on the same idea of see-through coverage. In some cases it was hard to tell what was meant as clothing and what was meant as underpinning, but trying to distinguish the two almost misses the point.
See our gallery of the show after the jump. Read the rest of this entry »
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