
Give a plain t-shirt a touch of luxury with an embellished gold collar. ($24, joe.ca)
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All posts under ‘Joe Fresh Style’
By Jordan Porter | June 15th, 2011 | 10:00 am

Give a plain t-shirt a touch of luxury with an embellished gold collar. ($24, joe.ca)
Read more »
By Sarah Casselman | March 17th, 2011 | 1:00 pm

When it comes to matters of the feet, designers like Marc Jacobs (at Louis Vuitton) and Hannah MacGibbon (at Chloé) took a step in a similar direction this season.
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By Jennifer Campbell | December 13th, 2010 | 1:30 pm

Joe Mimran (right) and his look-alike doll
*Sigh* Why must companies tease us by trotting out cult-y items that we want to own, but cannot actually buy? Case in point: Joe Mimran just had a Ken doll made in his image to celebrate Joe Fresh Style’s current line of Barbie merch. The doll has Mimran’s signature hair and is dressed in his signature blazer and open collar shirt and his signature velvet slippers complete with their signature crest. It’s so covetable. And so one-of-a-kind. Boo. Read more »
By Jennifer Campbell | December 2nd, 2010 | 9:00 am

Photography by Jonathan Loek
The beauty of the makeup palette is in its efficient packaging. This set from Joe Fresh ($20, joe.ca) packs four eyeshadows, a lipstick, a gloss, a brush and a bronzer into a slender folder that can be easily tucked away in your desk or clutch and brandished when a holiday party face is urgently required.
By Jennifer Campbell | October 29th, 2010 | 9:36 am
When I was in Vancouver checking out Joe Fresh Style’s sleek new Granville Street flagship, I picked up this camel and gold sequined sweater ($59, joe.ca). At the grand opening party I got so many compliments that I was literally directing people toward the rack of sparkly jumpers. (You can also get it in grey with silver sequins.)
Pick it up for the holidays, or just wear it now with a pair of jeans.
By Rebecca Tay | October 25th, 2010 | 3:30 pm
Hanging out with Irina Lazareanu is what I call a Saturday night well spent. And this is how last weekend played out, when Joe Mimran rolled into town to celebrate the opening of the country’s first freestanding Joe Fresh Style flagship (540 Granville St., 604-681-4200, joe.ca). With him? A handful of Toronto media, Loblaws executives, musicians from Marianas Trench, Divine Brown, The Stereos and Sweet Thing (who gave a free, afternoon street concert to screaming fans), DJ Mia Moretti and electro-violinist Caitlin Moe, and of course, the models—Irina, Arlenis Sosa and Tiiu Kuik. Here’s what he had to say about the store. Read more »
By FASHION Staff | October 22nd, 2010 | 10:46 am
By Andrea Victory
“I want it to look as if she did it herself,” was Joe Fresh Style founder Joe Mimran’s directive L’Oréal Paris official hair artist and colourist, Eric Del Monaco, for the tailored yet slightly undone buns seen Wednesday night on the Spring 2011 runway. The hair was combed back “nice and clean and flat,” says Del Monaco. It’s then roughed up with product before being twirled into a bun that sat under the crown and above the nape of the neck. The ‘do was then rustled up gently for a classic spring look.
Official makeup artist for L’Oréal Paris Eddie Malter’s makeup mantra for the show was “a lot a lot a lot of mascara.” He directed his team to amp up model’s lashes, even going so far as to break open a tube of mascara to get the maximum amount of product. Malter used the straight end of a disposable wand to add layer upon layer onto the roots. A base of “beautiful skin, nothing on the eyelid, just balm on lips,” kept the spotlight on the lashes.
See a gallery of backstage photos from the Joe Fresh Style show»
By Caitlan Moneta | October 21st, 2010 | 10:57 am
Last night, Toronto Fashion Week’s biggest show (both in audience and number of looks–51), Joe Fresh Style, came down the runway, lead by two of the brand’s campaign stars, Tiiu Kuik and Arlenis Sosa. (The pair made an appearance in Vancouver this past Saturday to celebrate the opening of Joe’s first free-standing store.) In keeping with Joe Fresh’s grocery store roots, we’ve compiled a list of what we’ll be shopping for when the spring merch hits stores. Read more »
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