In the days of PVR it’s got to be near impossible to break the impenetrable attention span of TV watchers, but Canadian megabrand Joe Fresh seems to have done it with a slew of bouncy new commercials. Inciting Twitter buzz, Google searches and even a YouTube remake, Spring 2013’s ads have that same je ne se quoi as Gap’s mid-nineties “Khakis Swing” commercials. The song! The models! Those vibrant colours! It seems that everyone wants to know more, and we’re here to give our readers some answers.
Here’s the breakdown:
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