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Video: Our behind the scenes look at the Joe Fresh Spring 2012 show

FASHION Staff — Fri, 21 Oct 2011 15:00:58 +0000

View the runway photo gallery » View the backstage beauty »

TIFF Partysphere: Bright young things Felicity Jones, Anton Yelchin, and Jessica Chastain at the rooftop Interview and Joe Fresh party

Randi Bergman — Fri, 16 Sep 2011 14:30:48 +0000

On Tuesday night, Interview, a.k.a. one of New York’s definitively coolest mags, threw down with home-grown megabrand Joe Fresh atop the Spoke Club to celebrate the film “Like Crazy,” alongside its rising stars Felicity Jones (we’ve heard her referred to as the next Carey Mulligan) and Anton Yelchin. Everything was orange-y hued (including the Negroni), [...]

TFW diary: Bright and juicy at Joe Fresh

Sarah Casselman — Wed, 30 Mar 2011 18:15:52 +0000

With its debut flagship store opening this spring in The Big Apple and a handful of new flagship stores popping up across Canada, the future continues to look bright for Joe Fresh (and the mastermind behind the label, Joe Mimran, who sported an electric orange scarf at the show). This knock-your-socks-off colour wave lapped into [...]

Joe Mimran’s Barbie look-alike doll even sports velvet slippers

Jennifer Campbell — Mon, 13 Dec 2010 18:30:33 +0000

*Sigh* Why must companies tease us by trotting out cult-y items that we want to own, but cannot actually buy? Case in point: Joe Mimran just had a Ken doll made in his image to celebrate Joe Fresh Style’s current line of Barbie merch. The doll has Mimran’s signature hair and is dressed in his [...]

Q&A: Joe Mimran talks about the first Joe Fresh flagship

Rebecca Tay — Mon, 25 Oct 2010 19:30:12 +0000

Hanging out with Irina Lazareanu is what I call a Saturday night well spent. And this is how last weekend played out, when Joe Mimran rolled into town to celebrate the opening of the country’s first freestanding Joe Fresh Style flagship (540 Granville St., 604-681-4200, joe.ca). With him? A handful of Toronto media, Loblaws executives, [...]

TIFF party pics: Pierre Bergé and YSL muses Loulou de la Falaise and Betty Catroux at the premiere of L’amour fou

Jennifer Campbell — Mon, 13 Sep 2010 17:31:02 +0000

It is a rare occasion indeed for Torontonians to rub shoulders with a fashion titan like Yves Saint Laurent‘s longtime partner, and co-ounder of YSL Rive Gauche, Pierre Bergé. But rub shoulders they did–an elite group, anyway–at the after party for the world premiere of Pierre Thoretton‘s documentary, L’amour fou. The film, which traces Saint [...]

Party pics: Bloor Street comes out for CANFAR

Jennifer Campbell — Fri, 27 Nov 2009 17:21:22 +0000

On Wednesday night, Bloor Street threw it’s massive annual fundraising effort for the Canadian Foundation for Aids Research (CANFAR). To reach their $400,000 goal, Bloor Street Entertains turns boutiques all over Toronto’s Yorkville neighborhood in pop-up restos catered by the city’s top chefs. Marc Thuet, Jamie Kennedy and Blu’s Massimo Collavani were just a few [...]

Video: Joe Fresh Style Spring 2010

Jennifer Campbell — Thu, 22 Oct 2009 16:36:36 +0000

Does not autostart, suitable for blog embeds. We chat with designer Joe Mimran about spring’s underwear-as-outerwear collection. SEE THE FULL COLLECTION