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Shopping

Q&A: Joe Mimran talks about the first Joe Fresh flagship

By Rebecca Tay | October 25th, 2010 | 3:30 pm

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Joe Mimran poses with models (from left) Tiiu Kuik, Irina Lazareanu and Arlenis Sosa

Hanging out with Irina Lazareanu is what I call a Saturday night well spent. And this is how last weekend played out, when Joe Mimran rolled into town to celebrate the opening of the country’s first freestanding Joe Fresh Style flagship (540 Granville St., 604-681-4200, joe.ca). With him? A handful of Toronto media, Loblaws executives, musicians from Marianas Trench, Divine Brown, The Stereos and Sweet Thing (who gave a free, afternoon street concert to screaming fans), DJ Mia Moretti and electro-violinist Caitlin Moe, and of course, the models—Irina, Arlenis Sosa and Tiiu Kuik. Here’s what he had to say about the store. Read more »

Scene » Red carpet

TIFF party pics: Pierre Bergé and YSL muses Loulou de la Falaise and Betty Catroux at the premiere of L’amour fou

By Jennifer Campbell | September 13th, 2010 | 1:31 pm

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Loulou De La Falaise, Betty Catroux and Pierre Bergé. Photography by George Pimentel/WireImage

It is a rare occasion indeed for Torontonians to rub shoulders with a fashion titan like Yves Saint Laurent‘s longtime partner, and co-ounder of YSL Rive Gauche, Pierre Bergé. But rub shoulders they did–an elite group, anyway–at the after party for the world premiere of Pierre Thoretton‘s documentary, L’amour fou. The film, which traces Saint Laurent’s career through the lens of his relationship with Bergé, and the ultimate auctioning off of their collection of art, furniture and objets, features extensive conversations with Bergé, as well as talks with the designer’s muses Loulou de la Falaise and Betty Catroux, who were staples on the Paris fashion scene. Read more »

Scene

Party pics: Bloor Street comes out for CANFAR

By Jennifer Campbell | November 27th, 2009 | 12:21 pm

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Kimberley Newport-Mimran and Joe Mimran at Bloor Street Entertains. Photography by Tom and Aline Sandler

On Wednesday night, Bloor Street threw it’s massive annual fundraising effort for the Canadian Foundation for Aids Research (CANFAR). To reach their $400,000 goal, Bloor Street Entertains turns boutiques all over Toronto’s Yorkville neighborhood in pop-up restos catered by the city’s top chefs. Marc Thuet, Jamie Kennedy and Blu’s Massimo Collavani were just a few of the foodie names who cooked menus at venues normally known for dishing out luxe–Tiffany & Co., Eleven, George C., Holt Renfrew, Teatro Verde and Cartier among them. After dinner, the party moved over to the Royal Ontario Museum where the guest list included designers Sunny Fong, Jeremy Laing, Philip Sparks and Nada Shepherd, Canadian fashion royals Joe Mimran and Kimberley Newport-Mimran (who were also the event’s co-chairs), and sea of smartly dressed socials who cut a rug and tried to outbid each other in the silent auction.

Click on the photos below to see snaps from the event and if you don’t see yourself in the gallery, head to torontolife.com/BSE for more pics.

Fashion » At the shows

Video: Joe Fresh Style Spring 2010

By Jennifer Campbell | October 22nd, 2009 | 12:36 pm

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We chat with designer Joe Mimran about spring’s underwear-as-outerwear collection.

SEE THE FULL COLLECTION

Fashion » At the shows

Toronto: Joe Fresh Style Spring 2010

By Jennifer Campbell | October 22nd, 2009 | 11:43 am

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JOE FRESH STYLE Spring 2010. Photography by Angela Y. Martin

The show for Joe Fresh Style is always a madhouse, with all and fashion sundry up to the rafters to see what Joe Mimran [watch our interivew] had cooked up for his grocery store brand. Part of the hype is wondering which big names Mimran will bring in to stalk his catwalk. This season it was Keith Richards’ daughter, Theodora Richards, who danced her way out of an opening stumble. The lineup also included rising Canadian stars Amanda Laine, Addison Gill, Kori Richardson and Tara Gill. Anyway, on to the clothes.

The look, in a word, was underwear. Gingham bras and bloomers, a sweater body suit, body con dresses (okay, body shapers, but they were worn as dresses) and high-waisted shorts with non-existent legs (see: no-pants). Transparency cropped up everywhere from organza blouses and filmy silk onesies to mesh tees with delicate rosette appliques. A vintagey lace coat was another take on the same idea of see-through coverage. In some cases it was hard to tell what was meant as clothing and what was meant as underpinning, but trying to distinguish the two almost misses the point.

See our gallery of the show after the jump. Read more »

Scene

The West Side

By Michelle Bilodeau | May 11th, 2009 | 4:00 pm

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Joe Mimran and Kimberley Newport-Mimran; Amanda Brugel and Kristin Booth. Photography by Tom Sandler

Joe Mimran and Kimberley Newport-Mimran; Amanda Brugel and Kristin Booth. Photography by Tom Sandler

Since moving to the ‘hood just over 6 months ago, this fashionable girl has been loving the fashionable events that take place on this side of Yonge Street. Even more so this week with soirees on back-to-back nights. Tuesday we were headed to the recently opened Jezebel on the hip Ossington strip where Joe Fresh and Rethink Breast Cancer were launching the latest incarnation of the cute bullseye tee. Read more »

Shopping

Q&A: Joe Mimran of Joe Fresh Style

By Jennifer Campbell | March 23rd, 2009 | 3:43 pm

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JOE FRESH STYLE Fall 2009. Photography by Jess Baumung

JOE FRESH STYLE Fall 2009. Photography by Jess Baumung

Last Wednesday’s Joe Fresh Style runway show was full of crisp, clean sportif—complete with quilted skirts,  sheer mesh and a knit jumpsuit. As always, Fashion Week goers clamoured to see what Joe had on tap for fall and which big Canadian faces would come down the runway. (This season: Irina Lazareanu, Amanda Laine and Taryn Davidson). FASHION talked to designer Joe Mimran post-show about the collection, speed skating style and that cozy little onesie.

I enjoyed the show last night. It looked very warm. 

“It was nice and cozy.”

We’ll start with the inspiration. What was your starting place for the collection?
“It really started with this whole idea of skating and the first thing I drew out was the down skirt. I wanted to have it in very teacup shape because it’s got the bones in it and it really does give this whole sense of skating. And then from there it kind of got into speed skating and the notion of our Canadian speed skaters and that’s where the cat suit came from. Read more »

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