LUNDSTRÖM COLLECTION Fall 2010. Photography by Jenna Marie Wakani
After Linda Lundström left Eleventh Floor Apparel, her label’s financial backer, to start a consulting business, EFA decided to carry on using her name under Lundström Collection (designed by an in-house team). It was a smart business move. Why? After seeing the 39 looks (there were five additional Lundström label coats designed by the LaParka originator herself, before leaving EFA) that graced the runway last night, one word came to mind: Fresh. From the chic monochromatic palettes (grey! camel! black!) to the retro-inspired toppers (love the bracelet length sleeves) and matching pencil skirts, Lundström Collection delivered the goods in a very pared-down, polished way. Among our favourite looks were the mohair wrap coats, a short swing jacket and slim pant combo, a military-inspired navy pea coat and a cream-coloured cable-knit cape. If there was a weak link in this line-up, it would be the colourful swirl print pieces, but the show’s final look–a gorgeous jet-black silk velvet column gown–definitely made up for it in Ralph Lauren-esque way.
See the full collection after the jump and get full coverage of Toronto Fashion Week at fashionmagazine.com/attheshows. Read more »
We spoke with veteran Canadian designer Linda Lundström about her fall collection and her upcoming runway show (her first at Fashion Week!).