Bring on the lipstick! See all the posters »
When you think of beauty trends, weight loss commercials are generally not the first (or even second, third, or fourth!) thing that comes to mind. However, we can’t stop watching this French ad for Weight Watchers—all because of its stunning makeup artistry. Created by Parisian agency Fred & Farid, the commercial and posters are a huge departure from anything we’ve see this side of the Atlantic. Gone are the approachable spokeswomen and their before and after poses. Instead: bright, highly saturated shots of lips and food—with creative lipstick designs at the centre of it all. Read more »
