All posts under ‘Maternity’


FASHION Reporters

Guelph: Nouveau maternity

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Photography by Heather Loney

Photography by Heather Loney

I’m not sure if it’s just something in the air, or something in the water, but it seems as if every woman I walk past on the street is pregnant.  And it’s not because I’m eagerly looking for baby-bumps to live vicariously through, the myriad bumps are hard to ignore.  As is the fact that maternity wear has clearly changed for the better.

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FASHION Reporters

Edmonton: A soignée stop for moms-to-be

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may09yomama_lg

An expanding waistline is never a good thing unless, of course, you are pregnant.  Yo Mama Maternity Boutique (10122-124 St, 780-488-0040, yomamamaternity.com) is where you’ll find Edmonton’s soignée moms-to-be (the ones who wouldn’t dare think of covering up their yoga-toned prenatal bodies with shapeless frocks or oversized T-shirts) skillfully navigating the racks of fashion savvy maternity clothes from much sought-after brands including Ripe, Olian, Love My Belly, Inca Mama and Jules et Jim.
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