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Rooney Mara is the face of Calvin Klein’s newest fragrance, Downtown Calvin Klein

By Paige Dzenis | May 17th, 2013 | 1:00 pm

Image courtesy Calvin Klein

Rooney Mara has once again teamed up with David Fincher, but this time it’s for a campaign for Calvin Klein’s newest women’s fragrance, Downtown Calvin Klein. Described as a perfume for “women that live by their own rules,” Mara’s no-nonsense persona and demure, moody looks make her a natural choice for the face of the brand.

The perfume—which is described as a balance of feminine woodsy scents with soft floral notes—hits counters in July, just as the Fincher-directed campaign will debut on television screens across the country. Mara and Fincher have worked together on both The Girl With The Dragon Tattoo and The Social Network and the short film for Downtown Calvin Klein will have a similar cinematic appeal. The black and white campaign (which is set to Yeah Yeah Yeahs song “Runaway”) shows Mara traversing through New York City and “living in her own world, breaking away from the ‘expected.’” Read more »

5 minutes with Georgia May Jagger: The face of Just Cavalli talks about fragrance, modelling and her mother

By Sarah Daniel | April 3rd, 2013 | 12:00 pm

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At the launch of the Just Cavalli fragrance in New York, FASHION Magazine’s beauty editor, Sarah Daniel, sat down with the face of the campaign, Georgia May Jagger. Jagger discussed the influence her mother, Jerry Hall, has had on everything from modelling to fragrance choices and revealed that, just like the rest of us, she’s obsessed with Karlie Kloss. Watch the video above to go behind the scenes of the shoot for Just Cavalli and read on for the full interview.

I just saw the TV ad campaign for the fragrance. It looks like it was a fun shoot.
“It’s very saucy.”

Your mom, Jerry Hall, has been the face of several advertising campaigns; did she give you any advice?
“She always says try to have fun, be yourself. All that kind of stuff.”

Mom stuff.
“Yeah, mom stuff. Then she’s always telling me I need to take a break, and stuff like that.”

Your mom was on the U.K. version of Dancing with the Stars, right?
“She showed me [her dance] the other day in the kitchen, and I was really impressed. I have actually never seen her dance before; she’s not a big dancer so it was very impressive to see that. Her body looks amazing, she has been working out, she’s lost a lot of weight.” Read more »

Escada wants you to feel like spring has sprung with its new, limited edition Cherry in the Air fragrance

By Emily Macculloch | March 27th, 2013 | 3:30 pm

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Escada Cherry in the Air

Every year, Escada launches a new spring/summer fragrance inspired by a different fruity or floral element. This year, the fashion house has taken their annual scent in a new, more succulent direction with Cherry in the Air (from $25, sephora.com).

To induct the new edition into Escada’s fragrance range, the brand kicked off the launch of Cherry in the Air last week in Washington, D.C. Why Washington, you might ask? Well as it turns out, the capitol city and the perfume have quite a bit in common. In 1912, the mayor of Tokyo gifted more than 3,000 cherry trees to the United States capitol city, a symbolic gesture to mark the growing relationship between the two countries. When the cherry blossoms bloom in Washington it signifies the beginning of spring—and the arrival of the blossoms has become such an iconic event in the city that they host an annual Cherry Blossom Festival to celebrate. Read more »

Azzedine Alaïa set to launch a fragrance (and maybe cosmetics too?)

By Lauren Kyriacou | January 22nd, 2013 | 5:30 pm

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Photography by Julien Hekimian/Getty Images

Following in the footsteps of Issey Miyake, Jean Paul Gaultier, Narciso Rodriguez and Elie Saab, Azzedine Alaïa has signed a fragrance and cosmetics license with Beauté Prestige International, reports WWD.

Alaïa has been designing fashion for more than 50 years, but this is his first foray into cosmetics and fragrance. “Beauté Prestige International corresponds perfectly to the spirit of the Alaïa house,” said Alaïa. “I am delighted to work with them in launching this new project. I have total confidence in Beauté Prestige International to accompany me in creating a perfume that interprets my work and my world.”

Alaïa is notorious for his continued success while remaining outside the mainstream fashion fray, opting to present collections on his own schedule and within the privacy of his own studio space. However, we suspect that BPI won’t let the launch of Alaïa’s forthcoming fragrance be an off-the-grid affair. Read more »

What’s in your bag, Gregory Gorgeous?

By Paige Dzenis | December 5th, 2012 | 1:00 pm

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Gregory Gorgeous The Avenue inside his purse

Photography by Nicole Stafford

See what’s inside Gregory Gorgeous’s purse! »

If you’re active in the online beauty world, you definitely know Gregory Gorgeous. His YouTube channel—which features everything from makeup tutorials to discussions about LGBT rights—has an impressive following (44 million video views? No big deal.) and now that the second season of his reality show, The Avenue, has started, he’s certainly on the brink of becoming a household name. Based in Toronto, The Avenue follows Gregory Gorgeous and his equally gorgeous friends as they try to make it in the city—think of it as our version of The Hills. So how does a reality TV and makeup tutorial star stay fabulous all day long? We jumped at the chance to explore Gregory’s Balenciaga Classique bag. Inside we uncovered multiple pairs of sunglasses (Gucci! Celine!), loads of M.A.C lipsticks and glosses, his favourite perfume and a host of other curious things. We don’t use this word often, but if anyone deserves the title of fierce, it’s Gregory Gorgeous.

5 predictions about One Direction’s forthcoming fragrance

By Paige Dzenis | November 30th, 2012 | 12:00 pm

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Photography courtesy Instagram/1Dagram

A million happy tweets were likely launched this morning when news broke that the boy band of the moment, One Direction, have signed a deal to launch a women’s perfume in 2013. WWD noted that this move will put the fivesome into even further competition with Justin Bieber, whose Girlfriend fragrance launched earlier this year. (We’re still impressed that eager fans haven’t stolen all the life-size cardboard cutouts of Bieber from drugstore displays across the country.) Of course, these days a cosmetics empire is almost mandatory for any act with a roster of record-breaking Top 40 hits (just ask Katy Perry, Lady Gaga or Nicki Minaj) so it’s no surprise that One Direction is entering the world of celebrity fragrance. While no details of the scent have been released—other than a tentative fall 2013 launch date—here’s five of our best predictions as to what One Direction fans can look forward to: Read more »

Exclusive: Blake Lively talks about Gucci Première and gifting fragrance to family (Is that what will be in Ryan Reynolds’ stocking?)

By Christina Welton | November 21st, 2012 | 12:30 pm

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Gucci Premier perfume Blake Lively

Watch the exclusive Gucci Première Q&A with Blake Lively »

Blake Lively, who has been the face of Gucci‘s new fragrance, Gucci Première ($78, sephora.com), since its launch, recently spoke about her work with the brand and how her involvement is especially significant during the holiday season.

Some background: The inspiration for this new scent was taken from the brand’s Gucci Première couture collection that debuted at the 2010 Cannes Film Festival. The dresses were created for a who’s-who’s of Hollywood’s most glamorous actresses and the perfume aims to celebrate the star in every woman.
Read more »

Inside Guerlain’s revamped Toronto boutique: Rare perfumes, hand-painted bottles and a bumble bee-inspired exterior

By Paige Dzenis | November 19th, 2012 | 3:30 pm

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Photography courtesy Guerlain Canada

Go inside Guerlain’s new Toronto boutique »

Legendary French fragrance and beauty brand Guerlain revamped its Toronto boutique just in time for the holiday season. The Bloor Street shop (which originally opened in 2003) has changed both inside and out to offer a more spacious shopping experience based on an architectural vision that came directly from Paris. Notably, the exterior façade has been completely redone, taking inspiration from the brand’s emblem, the imperial bee. The iconic bee perfume bottle—which was designed in 1853 for Guerlain’s Impériale Eau de Cologne—is also featured prominently within the store, including a selection of collector-worthy bottles which are hand-painted with gold detailing. Read more »

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Fashion

Rooney Mara is the face of Calvin Klein’s newest fragrance, Downtown Calvin Klein

5 minutes with Georgia May Jagger: The face of Just Cavalli talks about fragrance, modelling and her mother

Escada wants you to feel like spring has sprung with its new, limited edition Cherry in the Air fragrance

Azzedine Alaïa set to launch a fragrance (and maybe cosmetics too?)

What’s in your bag, Gregory Gorgeous?

5 predictions about One Direction’s forthcoming fragrance

Exclusive: Blake Lively talks about Gucci Première and gifting fragrance to family (Is that what will be in Ryan Reynolds’ stocking?)

Inside Guerlain’s revamped Toronto boutique: Rare perfumes, hand-painted bottles and a bumble bee-inspired exterior

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