All posts under ‘Redken’


The Joe Fresh girl cuts off all her hair and goes rocker chic for Fall 2013

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Joe Fresh Fall 2013 backstage beauty

Photography by Jenna Marie Wakani

See the full backstage gallery from Joe Fresh Fall 2013 »

There’s always been a pretty predictable pattern to the beauty for Joe Fresh: clean faces, rosy cheeks, a poppy lip and straight, simple hair—usually pulled back into a low ponytail. It’s a beauty routine that plays into the mass appeal of the brand, while also literally playing into the “Fresh” part of the Joe Fresh name.

For Fall 2013, however, the beauty was dictated by that other thing Joe Fresh is known for: being right-to-the-minute on-trend. As such, the cute ponytails were kicked to the curb in favour of punk-inspired cropped cuts. After all, with Marc Jacobs and Louis Vuitton covering up models’ hair with dark brown wigs and brands like Dior, Chanel and Givenchy all embracing short hair this season, it really is the time to cut it all off. Read more »


Chloé Comme Parris Fall 2013 backstage beauty: Boho braids and makeup that looks like it’s been on all night long

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Chloe Comme Parris Fall 2013 backstage beauty

Photography by Jenna Marie Wakani

See the full backstage gallery from Chloé Comme Parris Fall 2013 »

The makeup: “It’s about society girls gone bad. Rich girls who’ve been partying all night long and their makeup’s been really worn in and lived in and danced in.” —Grace Lee, Maybelline New York lead makeup artist

Skin was evened out with a mixture of Maybelline Dream Fresh BB Cream and moisturizer. For a dewy, “sweaty” highlight, clear Baby Lips lip balm was rubbed on the high plains of the cheek and the bridge of the nose.

Eyes were lined with a black kohl pencil, then more Baby Lips was pressed right into the liner with a thin brush, to give the effect of a girl who’s been in her makeup all night long. Soon-to-launch pots of Maybelline pigments in “Luxurious Bronze” and “Cashmere Brown” were applied on the lids, with more Baby Lips pressed on top. “It’s all about layering,” said Lee. She had models close their eyes while she held the lids open slightly with her finger so she could apply Rocket Mascara thickly to the top and bottom lashes at the same time, which gave an imperfect look, with smudges left below the eyes. “I want them to look a little bit messy, a little bit off. “ Brows were brushed up but left natural, because “it’s all about the screwed-up eye.” Read more »


New York Fashion Week Fall 2013 backstage beauty: Brushed out curls and cherry mouths at Marc by Marc Jacobs

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Marc by Marc Jacobs Fall 2013 backstage beauty Shiseido

Photography by Peter Stigter and Shiseido

See the full beauty gallery from Marc by Marc Jacobs Fall 2013 »

Makeup inspiration at Marc by Marc Jacobs Fall 2013:
“Marc [Jacobs] wanted to do something very sophisticated and chic. There’s quite demented hair going on, so what I’m doing is very classical. Everyone has their little reference: Someone said it looks like a [Michael] Fassbender woman, someone else said a Guy Bourdin [photograph], but I was thinking more along the lines of Fanny Ardant, the French actress.” – Dick Page, Shiseido artistic director

Get the look:
On the eyes, Page used two cream shadows. He blended a shimmery taupe from the lower lash line up to the crease and brushed it along the lower lash line. He applied black shadow to the upper part of the lid, diffusing the colour. He also used some black mascara and did “a light groom.” And just before the models hit the runway, Page patted one of his favourite products—Shiseido Benefiance Full Correction Lip Treatment—on lids for a glossy finish. To achieve the “very glossy, wet-looking lip” Page mixed two Shiseido Lacquer Rouge shades: “Sanguine” and “Drama.” Read more »


11th Annual Readers’ Choice Beauty Awards: We reveal the winners you voted to the top

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11th Annual Readers Choice Beauty Awards

Photographed by Adrian Armstrong. Styled by Michelle Burca.

The results are in! You voted and we listened: From perfume and mascara to sunscreen and shampoo, we reveal the beauty products you voted top of the vanity in our 11th Annual Readers’ Choice Beauty Awards. This year more than 65 products make the cut across six categories, including nails, fragrance, makeup and hair. And as always, the Readers’ Choice Beauty Awards rewards products in a range of prices, allowing you to find favourite new products regardless of budget. Ready to see who made the cut? Pick a category below or read on to browse all the winners.

MAKEUP
HAIR
FACE

BODY
NAILS
FRAGRANCE

Read more »


Toronto Fashion Week Spring 2013 backstage beauty: Coral lips that are more than matte at Joe Fresh

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Joe Fresh Spring 2013 backstage beauty makeup

Photography courtesy Maybelline New York

See the full backstage beauty gallery from Joe Fresh Spring 2013 »

The look:
Grace Lee, Maybelline New York’s lead makeup artist: “Joe Fresh is known for that really fresh colour. [Joe Mimran] told me that because there’s a lot of whites and metallics for spring he wanted to do a poppy colour. [The lipstick] is petty much that perfect, perfect coral.”

Jorge Joao, Redken lead stylist: “We created a low ponytail and released some of the slack to have it droop a little bit, to give it a vintage feel. And from there we added a little bit of texture on the side, to make it more ‘now’ and to give it something fresh and urban.”

Top tips:
- The Joe Fresh Spring 2013 look takes the matte lip to the next level. With direction to make it look “like the girls had been in their lipstick all day long,” Grace Lee brushed translucent powder around the lip line after applying Maybelline Color Sensational Vivids lipstick in “Vibrant Mandarin,” which helped to diffuse the colour and give it that worn-in look. “We wanted to make it look almost like chalk,” she explained. Read more »


Toronto Fashion Week Spring 2013: Super fresh skin and ’60s hair at Pink Tartan (plus, some pink hair too!)

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Pink Tartan Charlotte Free Spring 2013 makeup backstage beauty

Photography by George Pimentel

View the full backstage gallery from Pink Tartan Spring 2013 »

The inspiration:
Grace Lee, Maybelline New York’s lead makeup artist: “We did a statement lip last season, it was all about that oxblood red lip, so [Kim Newport-Mimran] wanted to do the opposite. They look über, über fresh. Nothing about this makeup is about strong features… it’s super sheer, super pretty, super fresh.”

Jorge Joao, Redken lead stylist: “It’s playful, something out of the ’60s—like how a little girl would want to push her hair out of the way. [The hair has] natural texture and an aggressive side sweep with the pin holding it into place.”

Top tips:
- The key to dewy skin is moisturizer—and lots of it! “It’s almost like she’s marinating in it!” said Grace Lee of just how much she applied to Charlotte Free, Maybelline New York’s international spokesmodel. Lee also used Maybelline Dream Fresh BB Cream in place of foundation to add further glow and hydration. Read more »


Fall/Winter 2012 beauty trend report: 70 of the best hair and makeup looks and products from New York, London, Milan and Paris!

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Fall/Winter 2012 beauty trend report

By Lesa Hannah and Sarah Daniel

Our Fall/Winter 2012 beauty trend report covers the makeup, manicures and hairstyles you need to know, paired with the best new products. From the moody colours of Dark Shadows to Wild Side’s super saturated shades and groomed ponytails, we have all of fall’s top looks in one spectacular slideshow. Time to start browsing!

See all the beauty trends for fall »

JUMP TO A TREND: DARK SHADOWS | THIN EVIDENCE | FRENCH TIPS | BROW CONTINUUM | CHARACTER SKETCH | AIR FORCE | THE WILD SIDE | MATCHY MATCH | BANDS & BANGS
Read more »


Full Frontal FNO: Our complete (and constantly updated) guide to what’s going down in Toronto, Vancouver and Montreal on Canada’s first Fashion’s Night Out

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Photography by Lewis Mirrett

As we approach September 6, three of the country’s top metropolises are prepping for Canada’s first-ever Fashion’s Night Out, a veritable fashion fiesta that began with Vogue and CFDA’s first FNO in New York City in 2009. The one-night, after-hours festivities celebrating everything fashion will see exciting events taking place in Vancouver, Montreal and Toronto. Each city has an amazing and continuously growing lineup of participants on board, so check back here regularly as we update the list of events and participants!

Find out what’s happening in your city TORONTO | VANCOUVER | MONTREAL


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