Photography by George Pimentel
Check out the photos from the Joe Fresh after-party »
Given the well-heeled ladies and gents that show up for a Joe Fresh fashion show, you’d never believe the label’s wears run as affordably as they do. Though as any Loblaws shopper in Canada knows, they do. After last night’s punky all-black Fall 2013 outing, showgoers were looking to kick off their heels (proverbially speaking) with signature orange cocktails, mini tacos and pulsing DJ beats at the private watering hole, Storys.
Fresh off the Fresh runway, models Heather Marks, Meaghan Collison and a group of studly males in tight sweaters flooded the room with just enough impossible beauty to make the ogling worth it. Creative director Joe Mimran and wife Kimberley Newport-Mimran showed up in coordinated head-to-toe black suiting, adding their own luxe touch to the non-colour of the night. As the two cozied up to Loblaws frontman Galen Weston, nightclub impresario Charles Khabouth and our favourite dandy, Bruce C. Bailey, an informal dance party broke out with queen of the moves, Andrea Bolley, at the forefront. Just an average rip roaring night in Toronto as of late, it seems.
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